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Social Network Marketing Agency LiveWorld Positioned in 2008 Magic Quadrant for Social Software

November 6, 2008

LiveWorld announced today that it has been named in Gartner’s Magic Quadrant for Social Software. LiveWorld, (Pink Sheets:LVWD)(www.liveworld.com) is a leading online social network marketing agency that provides strategy, technology and moderation of online communities to major global brands for marketing purposes.

Companies chosen for the Social Software Magic Quadrant met Gartner’s evaluation criteria, which included Ability to Execute (overall business viability, sales execution, market responsiveness and track record, marketing execution, customer experience and operations) as well as the company’s Completeness of Vision (market understanding and strategy, sales and product strategy, business mode and innovation).

According to the report, “The social software market continues to be fueled by increasing interest from buyers looking for social interaction support as well as from vendors looking to establish a foothold in a growing market.”

LiveWorld’s customers, which include some of the world’s largest packaged goods, financial services and media brands, rely on LiveWorld for turn-key as well as customizable social networking solutions. LiveWorld partners with interactive agencies in addition to working directly with the brands to create online communities aimed at increasing customer loyalty.

Its flagship product, Community Center, offers the strongest loyalty marketing, support community and engagement network solution on the market. It brings together community applications, management tools and systems infrastructure to deliver the best mix of user features, administration, management, reporting and scalability. In September, LiveWorld launched LiveBar, a game-changing new way to instantly add contextually relevant community to any web page in minutes.

“We’re pleased to be included in the Magic Quadrant,” said Peter Friedman, LiveWorld’s chairman and CEO. “In my opinion, it validates the business model and approach we have taken, which is to provide brands with all of the critical strategy, technology and management elements necessary to create vibrant communities of loyal customers.”

About LiveWorld, Inc.

LiveWorld is the go-to social media marketing agency for everything global corporations need to leverage the power of social networks to build their brands and their business. LiveWorld thinks differently about how companies can use social networks for customer dialogue and relationships and is the only company that offers the combination of a full technology platform, moderation services, community management and marketing strategy, all in one place. This combination – unique in the industry – is the reason why more global brands turn to LiveWorld than any other firm for their ongoing, integrated social media marketing strategy and implementation.

With 24 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 70 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E Television Networks, The Campbell Soup Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, TJX, QVC and many others. For further information visit www.liveworld.com.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner “Magic Quadrant for Social Software” by Nikos Drakos, Anthony Bradley and Jeffrey Mann, October 31, 2008




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