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Pandora Announces Hire of Former AOL, About.Com Sales Executive for New England

November 10, 2008

Pandora Media, Inc. (www.pandora.com), the premier provider of personalized radio service online, announced today the hire of Mary Ellen McKenna as senior sales manager for the New England territory. Most recently, McKenna was a senior account director for About.com. Prior to About.com, McKenna served as a national account director for AOL Media Networks’ New England region, where she created and sold online marketing solutions, including video, search and brand advertising to top Fortune 500 accounts. During her five-year stint with AOL, her exemplary sales performance earned her charter membership in the President’s Club in 2005.

“Mary Ellen’s extensive knowledge and thorough understanding of interactive advertising solutions that leverage a number of media formats will help Pandora bring exciting, results-driven campaigns to clients and agencies in the greater Boston area,” said Cheryl Lucanegro, vice president, advertising sales for Pandora. “She has deep relationships with the most forward-thinking agencies and knows how to collaborate successfully with the biggest national brand advertisers.”

McKenna’s broad background in traditional and emerging media and advertising sales extends from positions at Real Media, the largest interactive newspaper network, where she created online sports and event sponsorships for Mercedes-Benz and American Express to stints at GeoCities and Yahoo! She also spent six years with MPlayer, the largest online entertainment network. As a senior account manager there, she created sophisticated online marketing programs for clients such as Coca-Cola, Warner Brothers, BellSouth, and the Cartoon Network.

About Pandora

Pandora (www.pandora.com) is a personalized Internet radio and music discovery service available anytime and anywhere on the PC, in the home, and on mobile devices via partnerships with AT&T, Apple and Sprint. Pandora is based on the Music Genome Project begun in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by more than 30 trained musicians, and assessed against nearly 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Today, Pandora has a growing user base of more than seventeen million registered listeners, a database of over 550,000 songs, and national advertisers such as HP, Microsoft, Honda, Procter & Gamble, and Nike.

 Contact: Vickie Welch Right Brain Marketing Ph (530) 550-9314 Email Contact

SOURCE: Pandora




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