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56.Com Switches to On2 Video

November 11, 2008

CLIFTON PARK, N.Y. and GUANGZHOU, CHINA, Nov. 11 /PRNewswire-FirstCall/ — On2 Technologies announced today that 56.com, China’s leading video sharing web site, is to standardize on On2 Flix(R) Engine as its server-side transcoding and publishing platform for all web video uploads. In a move to dramatically reduce bandwidth costs and increase video quality, 56.com will switch to On2 VP6-based Flash video to encode and publish an average of 50,000 new video streams each day. 56.com serves video to over 35 million people each month.

56.com reviewed many encoding solutions as well as other formats for Flash video. On2 Flix Engine proved the most robust and reliable through rigorous testing and provided the broad input format support needed. The decision to choose On2 VP6 as the codec for Adobe(R) Flash(R) video was based on many factors including encode speed, compression metrics, features, playback performance, market acceptance and licensing terms.

“We recognized that On2 VP6 and H.264 main profile are comparable in video quality, when we compared to H.264 baseline profile to On2 VP6, VP6 was consistently better, in some cases needing almost 40% less data.” says Mr. Tan Yi, Technology Officer at 56.com “This is significant as we reach out to China’s mobile users as there is no support for main profile H.264 in mobile phones currently. To provide the best possible quality for the web and mobile in H.264 would mean maintaining two encode files. With On2 VP6 we only need one.”

Tan Yi continues: “Furthermore, On2 VP6 also provides skip-free playback on less powerful PC’s, which means we can reach a much wider audience with high-quality content. It is also faster to encode, so we will need fewer servers to maintain the same volume of content.”

“We are pleased that 56.com has chosen On2 VP6 video for Flash, and feel this is yet more evidence of a market trend in China towards adoption of On2 Video,” said John Fargis, VP of Asia Sales at On2 Technologies “With our technology we are able to provide 56.com customers the superior quality they deserve and expect, while also saving 56.com up to 40% on their bandwidth costs.”

About On2 Technologies

On2 creates advanced video compression technologies for desktop and wireless. Powering the video in many of today’s leading web and mobile applications and devices, On2′s customers include: Nokia, Infineon, Sun Microsystems, Mediatek, Sony, Facebook, Brightcove, Move Networks, Adobe and Skype. On2 Technologies is headquartered in Tarrytown, NY USA. For more information please visit http://www.on2.com/

Trademarks mentioned in this release are the property of their respective owners.

On2 Technologies

CONTACT: Tony Hope of On2 Technologies, Inc., +358-440235-107,media@on2.com

Web Site: http://www.56.com/http://www.on2.com/




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