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Does Love Come Economy-Sized in a Downsized Economy?

November 11, 2008

SEATTLE, Nov. 11 /PRNewswire/ — Many things get downsized to survive a recession. Love, however, isn’t one of them. In uncertain economic times, people are actually turning to online dating services more than ever to find lasting, loving relationships, as studies have shown that married people are often healthier and have less stress than singles, and that two can potentially live just as cost-efficiently as one.

“One of the hardest emotional feelings is being in the midst of bad news by yourself,” said Dr. Pepper Schwartz, chief relationship expert for leading dating site Perfectmatch.com. “We are all generally better as a team and appreciate someone who shares our values, goals and lifestyle, and that’s why we’ve seen increased traffic to top dating sites in the current economic climate.” Schwartz went on to say that looking for love online isn’t too expensive or time-consuming, potentially costing the same as stopping for a muffin and latte once a week.

Recently released statistics from Perfectmatch.com show a spike in new members of 47% over the last quarter, accelerating a trend that started at the beginning of 2008. In addition, matches are up 125%, as members are renewing their subscriptions and finding more perfect matches than ever before. Among the members, a staggering 92% are using the Duet Compatibility System (Duet), the site’s research-based matching and capability program, to access personality types different from their own.

“Perfectmatch.com is the only online dating site that presents its compatibility science in a completely open manner, unlike other dating sites that simply point you to potential matches,” said Duane Dahl, CEO and founder of Perfectmatch.com. “I think a key reason for the rise in new members, renewals, emails and matches is that people trust the Duet analysis and that greater self-understanding makes them more successful in finding better relationships – efficiency is a priority to consumers in tough times.”

Duet is a unique and proprietary tool co-developed by Dr. Schwartz and Perfectmatch.com, and is based on 35 years of academic research. It analyzes the “whole person,” taking into account each member’s Personality, Values and Ideals, Life and Lovestyle and Preferences to identify and find the person right for them. Instead of matching people solely by similar character traits, as other dating services typically do, Duet assesses and matches individuals who share both similar and complementary traits and values, thus creating highly compatible, long-term matches.

It may take time for the nation to get out of its financial and psychological slump. But it doesn’t mean anyone should put their quest for love on the back burner. On the contrary, it’s exactly these gloomy times that make finding a partner most compelling, as evidenced in Perfectmatch.com members and proven by its most recent results.

About Perfectmatch.com(R)

Perfectmatch.com(R) (Perfectmatch), a leading online dating and relationship service, is the best approach for adults seeking successful, lasting relationships. It is the only online dating and relationship service to offer the Duet(R) Total Compatibility System (Duet(R)), co-developed by internationally renowned relationship expert, Dr. Pepper Schwartz (Dr. Schwartz). Based on over 30 years of research, Duet(R) analyzes the ‘whole person’, taking into account each member’s Personality, Values and Ideals, Life and Lovestyle(TM) and Preferences to identify and find the person right for them. This unique and proprietary system enables Perfectmatch to provide both the best online capabilities and member experience to those seeking a real love, a relationship or marriage.

Enjoyed by millions of Perfectmatch members, Duet(R) has proven to be more effective than any matchmaking service on the Web. By identifying key elements, Perfectmatch determines unique compatibility types and provides highly compatible matches to its members. Unlike the eHarmony(R) experience, Perfectmatch provides both highly compatible matches and powerful, easy to use search tools.

Perfectmatch.com

CONTACT: Claire Varrelmann, office, +1-608-877-1462, cell,+1-608-225-6000, cvarrelmann@webershandwick.com, for Perfectmatch.com

Web Site: http://www.perfectmatch.com/




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