Dish Network to Use Invidi for Addressable Television Advertising
Posted on: Tuesday, 11 November 2008, 15:00 CST
Dish Network, a provider of pay-TV services, has entered an agreement with targeted media solutions provider Invdi Technologies to use Invdi's Advatar technology to deliver addressable, targeted national and local television advertising.
Dish Network will be among the first pay-TV providers utilizing Invidi's technology to sell addressable and targeted advertising according to specific household viewer geographic and demographic and other pre-determined viewer metrics. This revolutionary form of advertising is efficient, measurable and accountable to the advertiser while providing precise reach, frequency and separation of the commercial assets, said Dish Network.
InvidI's system complies with all privacy laws and the company's privacy policy. Traditional satellite broadcast delivery is currently limited to all homes receiving the same commercials. Dish Network viewers will benefit from this new technology through the increased relevance of the advertisements they receive, added Dish Network.
Michael Kelly, executive vice president for Dish Network "Dish Network is focused on delivering relevant and measurable ads to the advertising community and continually looks for technological innovation that will deliver advertisers the best possible value. Dish Networks national footprint, set top box data and Invidi Advatar technology will provide us with the ability to target any geographic or demographic footprint advertisers are interested in reaching to deliver their message with measurement and accountability."
Dave Downey, CEO of Invidi Technologies, said: "We are tremendously excited about our new agreement with Dish Network. The ability to reach Dish Network's national audience using our technology allows us to offer advertisers the best and most effective message delivery platform in the business."
Source: Datamonitor
Related Articles
- Critical Alerts for Google, Deere, Dish Network, Suntech Power, and Lincoln National Released by Seven Summits Research
- DISH Network(R) Introduces New National HD Channels
- DISH Network(R) Reaches Agreement to Deliver Univision, TeleFutura and Galavision to DISH Network Customers
- Pace International Becomes National Content and Hardware Partner of DISH Network(R)
- Undertone Networks Joins Network Advertising Initiative
- Mindset Media Establishes Membership in the Network Advertising Initiative
- DISH Network(TM) Adds V-Me to Its Basic Channel Line-Up
- DISH Network(TM) Expands High Definition Programming Lineup to 30 Channels; Food Network HD Now Available to DISH Network Customers
- DISH Network Renews Exclusive Agreement With Turner Media Group for Advertising Sales
 |
 |
User Comments (0)
RSS Feeds