November 12, 2008
AT&T Advertising Solutions and Seccion Amarilla USA Announce Agreement
ST. LOUIS, Nov. 12 /PRNewswire-FirstCall/ -- AT&T and Seccion Amarilla USA, L.L.C., a TELMEX International company, have entered into an agreement for AT&T Advertising Solutions sales representatives to sell directory advertising in select Seccion Amarilla USA directories. This agreement pairs AT&T Advertising Solutions, the preeminent and largest U.S. Yellow Pages company, with Seccion Amarilla USA, the largest publisher of Spanish-language Yellow Pages in the United States.
"We are pleased to enter this agreement with Seccion Amarilla USA," said Carlos Salinas, AT&T Advertising Solutions Executive Director of Strategy and Business Development. "AT&T is always focused on enhancing our directories to best serve our business and residential customers in the diverse communities we serve. This is one more way AT&T strives to connect people everywhere they live and work and do it better than anyone else."
As part of the agreement, Seccion Amarilla directories in which AT&T Advertising Solutions sells directory advertising will display an AT&T logo on their covers that recognizes the relationship with AT&T Real Yellow Pages.
"This opportunity provides AT&T Advertising Solutions customers with an advertising option to connect with the largest and fastest growing minority in the U.S.," said Juan Reffreger, CEO of Seccion Amarilla USA. "This is just the beginning of a business relationship that will significantly impact the Yellow Pages industry in the United States by providing more complete advertising solutions for our customers, businesses and residents in the communities we serve."
Seccion Amarilla USA is the largest publisher of Spanish-language Yellow Pages in North America and has been Mexico's yellow pages company for over 114 years. Seccion Amarilla currently prints directories in Mexico, United States, Peru, Argentina and Colombia. Seccion Amarilla's plan for 2009 is to continue expanding its coverage to new markets in the North America.
Find more information about Seccion Amarilla USA, at http://www.seccionamarillaus.com/ or call at 1800-251-9039.
Find more information about AT&T Advertising Solutions at 800-GET-REAL (438-7325) or online at http://www.1800getreal.com/.
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.
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About Seccion Amarilla
Seccion Amarilla, a TELMEX International company, is the leading Spanish- language directory publisher in United States, and has been Mexico's yellow pages company for over 114 years. Seccion Amarilla prints directories in more than 30 states throughout the nation. Seccion Amarilla, now leads the way to reaching these communities online at seccionamarilla.com
CONTACT: Jodi Bart of AT&T Inc., +1-512-495-7173, [email protected]
Web site: http://www.att.com/http://www.seccionamarilla.com/http://www.seccionamarillaus.com/