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Low Prices on the Go…Amazon.Com Announces Daily Deal Text Alerts

November 12, 2008

Amazon.com, Inc. (NASDAQ: AMZN) is giving customers easy and convenient access to low prices, great deals and helpful holiday tips with new features like Text Alerts for Daily Deals (www.amazon.com/gp/anywhere/sms/goldbox). Customers can now sign up for a daily text alert, featuring the popular Amazon.com Deal of the Day, sent directly to their mobile phone. Customers can then reply-to-buy with the text command “buygb” or follow the link in the text message to the Amazon mobile Web site to view the full details of the deal and shop other deals in the Gold Box directly from the mobile phone.(1)

“Customers come to Amazon.com for low prices,” said Eva Manolis, vice president of Retail Customer Experience at Amazon.com. “We are obsessed with lowering prices and we work hard every day to make it even easier to find and buy the best deals on the site. We’re excited to offer customers new features like Amazon’s Daily Deal Text Alerts in time for holiday shopping.”

Amazon is also rolling out several new features designed to make holiday shopping easier with holiday shopping guides, a celebrity chef blog and the Universal Wish List:

“Get Ready for the Holidays” page (www.amazon.com/getready) — At Amazon’s “Get Ready for the Holidays” page, customers will find low prices on everything needed to decorate, entertain, winterize and save with hundreds of product suggestions and great deals.

“Holiday Gift Ideas” page (www.amazon.com/gifts) — The “Holiday Gift Ideas” page offers customers the ability to browse through great gifts at low prices in popular categories such as Toys, TVs, Tools and more. Gift-giving is easy with plenty of ideas for everyone on the list — and at low prices for every budget.

Universal Wish List (www.amazon.com/wishlist/universal) — In the spirit of making it easy to give the right gifts — and get the right gifts — Amazon.com recently released the Universal Wish List. This feature allows customers to add products from any Web site to an Amazon Wish List with one simple click making it easier than ever to keep track of everything in one convenient location.

Holiday Celebrity Chef Blog (www.aldenteblog.com/holiday_chef) — Amazon Al Dente readers will get a second helping of Amazon’s popular Holiday Celebrity Chef Blog, filled with holiday recipes, gift ideas and cooking tips from some of the culinary industry’s most talented professionals. Contributing celebrities include Rocco DiSpirito, an award-winning celebrity chef and author of “Rocco Gets Real: Cook at Home Every Day” and host of the new show “Rocco Gets Real” on A&E Nigella Lawson, the British bestselling author of “Nigella Express: Good Food Fast”; and Ellie Krieger, a New York Times bestselling author, credentialed nutritionist and host of a hit show, “Healthy Appetite” on Food Network.

(1)Some restrictions apply, visit www.amazon.com/gp/anywhere/sms/goldbox for full details.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, “Amazon.com,”"we,”"our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.




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