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Superpages.Com Enhances Consumer Experience, Adding Real-Time Price and Inventory Information at Local Retailers

Posted on: Wednesday, 12 November 2008, 09:00 CST

Krillion(TM), a premier provider of local shopping search information, and Idearc Media Corp., home to Superpages.com(R) and the Verizon(R) Yellow Pages, today announced an agreement to create a superior consumer experience on Superpages.com by providing a simplified way to research and buy products on the Web for pickup at a local retailer.

Consumers searching on Superpages.com can now find great in-store deals from large retailers like Wal-Mart, Home Depot and Target. Select business profiles on Superpages.com now feature a link, "Check Local Inventory for Great Deals," which leads shoppers to up-to-the-minute product inventory and pricing information from over 40,000 retail locations across the country.

Through relationships with manufacturers, publishers and e-tailers, Krillion enables consumers to find up-to-the-minute local availability and pricing information from leading national retailers, and then buy the product online before driving to a local store to pick it up.

The powerful combination of the Krillion Localization Engine(TM), localized search results covering over 150 product categories and Krillion's real-time StockCheck(TM) tool, enables consumers to reduce the time from researching a product to purchasing it, and take advantage of convenient in-store pickup services offered by many retailers near them.

"Krillion makes it possible for consumers searching on Superpages.com to answer the question 'Where can I buy it now and pick it up today?'" said Joel Toledano, CEO of Krillion. "Our localized product search results and Superpages.com's quality consumer traffic connect more ready-to-buy consumers with retailers that provide in-store product availability nationwide."

This agreement is the latest consumer experience enhancement on Superpages.com; users can also read user reviews and provide their own content including rating and reviewing local businesses, reporting incorrect business information and blogging about a business. Superpages.com has more than 550,000 user-generated content entries.

In 2007, Superpages.com had 17 million small-to-medium-sized business listings in the United States, more than 10 million of which featured enhanced content. This past year the Superpages.com network of sites received nearly 5 billion network searches.

About Idearc Inc.

Idearc Inc. delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc's multi-platform of advertising solutions includes Superpages.com(R), Superpages Mobile(SM), Superpages Mobile(SM) for BlackBerry(R), Switchboard.com, LocalSearch.com(SM), Verizon(R) Yellow Pages, Verizon(R) White Pages, smaller-sized portable Verizon(R) Yellow Pages Companion Directories, FairPoint(R) Yellow Pages, FairPoint(R) White Pages, FairPoint(R) Yellow Pages Companion Directories, reFresh reCharge reNew(TM) magazine, Solutions At Hand(TM) magazine, and Solutions on the Move(TM) and Solutions Direct(TM) direct mail packages. For more information, visit www.idearc.com.

About Krillion

Krillion is the leading local shopping search engine that provides up-to-the-minute intelligence on where specific branded products are sold, and which retailer has them in stock right now. Krillion aggregates information from partner companies and websites to create an index of products, retailers, locations and in-store stock availability for 40,000 cities across the United States. The powerful combination of Krillion's patent-pending Krillion Localization Engine(TM) and its real-time StockCheck(TM) tool enables web-savvy shoppers to quickly find, compare and buy products near them, speeding their path to purchase and helping them take advantage of in-store pickup and other convenience services offered by multi-channel retailers. Krillion's local product index and search engine power manufacturer and publisher websites, providing a dynamic local product search platform that helps them connect their customers with in-stock products at local retailers. Krillion was founded in February 2006 and is funded by Hummer Winblad Venture Partners and Leapfrog Ventures. For more information, visit www.krillion.com.

Source: Business Wire

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