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INgrooves Partners With Myxer for Mobile Music

November 12, 2008

SAN FRANCISCO and DEERFIELD BEACH, Fla., Nov. 12 /PRNewswire/ — INgrooves, a leading provider of digital distribution, marketing and promotion services to the independent music community, announced today an agreement with Myxer, a leader in mobile content, to provide Myxer’s over 15 million users with access to several hundred thousand ringtones from the world’s leading independent artists via http://www.myxer.com/.

Using its patent-pending ringtone creation technology, Myxer will convert tracks from INgrooves’ catalog into premium ringtones via an automated process. The featured music will span every genre and era. Users will also have the ability to “cut their own” section of a song to use as their ringtone before downloading.

“With over 15 million users, more than 22 million mobile downloads a month, and a catalog of over 1.5 million mobile ringtones, wallpapers, videos, and games, Myxer is the largest and fastest growing site for mobile content in the U.S. today,” said Myk Willis, CEO of Myxer. “With our new INgrooves distribution partnership we’re able to add top favorites to our catalog and provide our mobile community with incredible choice in personalized content.”

“INgrooves just doesn’t talk about expanding the reach of our partner labels and artists within the marketplace, we do it,” stated Robb McDaniels, CEO and Co-Founder of INgrooves. “And our agreement with Myxer, one of the most dynamic mobile entertainment destinations on the web, will allow consumers an even closer connection to their favorite independent artists by providing them their music in an even more personalized way.”

Myxer and INgrooves will be adding select ad-supported ringtones promoting key INgrooves artists to fans, available for download at http://www.myxer.com/ (rated one of the top 400 websites in the U.S. by Alexa and #2 Mobile Phone Entertainment Web site per HitWise). These offerings will be made available as Myxer’s special “Picks of the Day,” which currently generate between 5 and 15 thousand downloads per day. In addition to such featured placements, artists distributed by INgrooves will be able to leverage Myxer’s rich set of web and mobile music marketing tools including custom SMS keywords, embeddable flash widgets (for MySpace, Facebook, etc.), web and mobile web dedicated artist storefronts and more.

To receive a free sample from INgrooves’ Thievery Corporation “Sound the Alarm” ringtones, text THCORP11 to 69937 (MYXER) or visit http://www.myxer.com/ for more details.

About INgrooves

INgrooves is a digital media infrastructure company that provides various distribution and marketing services via its INgrooves and ONE Digital divisions. ONE Digital is a proprietary software platform that provides distribution and administration to large distributors, record labels and film production companies at rates far below the industry standard. INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases or catalogues. For more information, check out http://www.ingrooves.com/.

About Myxer

Myxer is the largest and fastest growing site for ad-supported mobile content — with over 15 million users, more than 22 million mobile downloads a month, and a catalog of over 1.5 million ringtones, wallpapers, videos and games. At http://www.myxer.com/ there are no hidden costs, no subscription fees and no surprises. For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used. Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com.

Myxer and the Myxer logo are trademarks of Myxer Inc.

Myxer

CONTACT: Monica Rohleder of Signal Rock Communications, +1-847-606-1973,monica@signalrockcomm.com; or Dawn Kamberling, (Music press), The Press House,+1-646-322-4903, dawn@thepresshouse.com, both for Myxer

Web site: http://www.myxer.com/http://www.ingrooves.com/




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