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FoodNetwork.Com Scores Leading Traffic in October 2008 According to Nielsen Online

November 12, 2008

Nielsen Online’s recently released traffic numbers for October 2008 have put FoodNetwork.com on top of the Food & Cooking category for the 28th consecutive month. FoodNetwork.com finished October 2008 as the No. 1 Web site in Food & Cooking with 8.6 million unique users having visited the site. (http://www.foodnetwork.com)

“FoodNetwork.com continues to deliver the ideas, inspiration and recipes that consumers are increasingly turning to the Web to find,” said Deanna Brown, president of Scripps Networks Digital. “We have significantly redesigned the site to create the ultimate online food experience, giving our more than 8 million monthly users the features and functionality they asked for such as easy-to-use navigation, a treasure trove of recipe ideas and meal planning inspiration, along with more ways to connect with Food Network’s all-star roster of chefs and shows.”

FoodNetwork.com has held the top spot in the Nielsen Online Food & Cooking category continuously since June 2006. FoodNetwork.com also holds the record for the most unique visitors in the Food & Cooking category during a single month, attracting more than 12.6 million unique users in December 2007.

Recipezaar.com, a user-generated recipe site also owned by Scripps Networks, also performed well during the month, increasing its audience 29 percent from October 2007. All together the Scripps Networks Digital food-related Web sites reach 40 percent of the online audience that visit Food & Cooking content sites.

*Nielsen Online, October 2002 – October 2008

Scripps Networks Digital

Scripps Networks Digital is a diversified multi-platform programmer that delights millions daily with award-winning content in the home, food and living categories. Scripps Networks Digital’s Web sites — HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com, Recipezaar.com, HGTVPro.com, FrontDoor.com; and the newest Ecologue.com — are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. Scripps Networks Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.




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