November 12, 2008
QualityHealth.Com Grows to 8th Most Visited Health Information Site on the Web
Backed by a surge in site traffic during the month of October, Marketing Technology Solutions (MTS) today announced that its flagship Web site QualityHealth.com is now the 8th most visited health information Web site, according to comScore. QualityHealth.com is the leading provider of performance based targeted healthcare advertising and information on the Web.
For October, 2008, MTS reported that QualityHealth Web site traffic increased 26 percent to 7.4 million unique visitors (comScore: October 2008), compared to 3.2 million unique visitors for the same period last year. Out of the 7.4 million unique visitors to QualityHealth during the month of October, 2008, 61 percent were women. This success follows a vibrant first three quarters of the year where QualityHealth Web site traffic increased 81 percent to 5.9 million unique visitors (comScore: September 2008) and revenue grew 37 percent vs. year-to-date prior year. Further solid performance was seen in page views which tripled to 38 million vs. October 07 while sales among top 25 clients increased by approximately 57 percent year-to-date.
"As we saw in our latest HealthOpin survey, 82 percent of Americans are very concerned about their ability to afford healthcare," said Peter Burch, marketing and sales SVP for QualityHealth.com. "With an economic recession at hand, QualityHealth.com offers consumers health savings opportunities along with insightful content such as our new 'Expert Q&A' section that can help people make the right choices when it comes to their health."
The results of QualityHealth's latest survey, HealthOpin IX, can be found online at http://www.mtscorp.com/news_nov3_08.html.
About Marketing Technology Solutions
Marketing Technology Solutions (MTS), is a media and technology company specializing in servicing health consumers and advertisers through proprietary algorithms that simultaneously personalize health content and target advertising based on a unique healthographic(TM) consumer profile. Healthographics(TM) are a proprietary combination of demographic and (age, gender, address) and consumers physical and emotional health profile. Our healthographic profile has upward of 250 individual data points. MTS specializes in connecting clients' brands with health-conscious consumers through data-driven patient education, targeted customer acquisition, syndicated research, and permission-based interactive marketing. MTS gains consumer insights through its network of Web sites, QualityHealth.com, Healthpages.com and Nubella.com, whose millions of members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.
According to October 2008 comScore, Inc., the global leader of measurement in the digital world, QualityHealth.com, with approximately 7.4 million unique visitors per month, ranks 8th among the most visited health sites on the Web.