November 12, 2008

Optimus Selects BroadSoft’s BroadWorks VoIP Application Platform

Optimus Telecomunicacoes, a Portugal-based mobile operator, has chosen BroadSoft's BroadWorks VoIP application platform to deliver a new residential VoIP offering that combines mobile services with web-based social networking features.

Optimus has launched Optimus TAG Community service in April 2008. It has developed a webphone that extends the subscriber's service to a PC while keeping the same customer identity. Subscribers can use the same phone number for both the mobile and the webphone and can receive voicemails, SMS/MMS and Instant Messages on either device.

According to BroadSoft, features available to subscribers who send or receive calls on the webphone include: instant messaging; SMS; MMS; video calling; voicemails and IM received simultaneously on both devices; and contacts importing from Microsoft Outlook.

Mike Wilkinson, director of marketing for the Europe, Middle East and Africa region at BroadSoft, said: "This innovative offering by Optimus resonates with younger users by incorporating the mobile phone with additional features that are made available with a webphone. BroadSoft is helping the industry benefit from Web 2.0 innovation, and Optimus is a prime example of how mobile operators can create innovative services with the carrier-grade BroadWorks voice solutions."