November 12, 2008

Former Google Exec Praises New ‘Referral Engine’ Friendvouch

SCOTTSDALE, Ariz., Nov. 12 /PRNewswire/ -- Referral engine friendvouch (, which monetizes word of mouth recommendations for consumers and connects brands with personal networks, has earned the praise of one of the online advertising industry's most noteworthy innovators.

Often referred to as the "godfather" of Google's AdSense technology, Gokul Rajaram reviewed friendvouch upon its debut at last week's ad:tech, an interactive advertising and technology conference.

"Word-of-mouth marketing and affiliate marketing are two of the most powerful and effective marketing techniques today," said Rajaram, former product management director for Google AdSense. "friendvouch, by combining these two technologies, has the potential to revolutionize social network monetization and significantly enhance ROI for marketers, while providing valuable information and services to users from people they trust."

friendvouch debuted Nov. 4, and is affiliated with, one of the world's fastest-growing social networks with over 24 million members. friendvouch allows consumers to get paid for the powerful word-of-mouth recommendations they offer every day, offline and online, and affords brands of all types and sizes access to those trusted, highly-qualified networks and leads.

friendvouch expects to announce several new advertising partners in coming weeks.


friendvouch is an online "referral engine" that rewards consumers for their word of mouth recommendations and connects brands with personal networks everywhere. friendvouch is designed for influential consumers trusted by their online and offline networks, and by brands looking to expand their reach by delivering valuable information and services. friendvouch was founded by the creators of PerfSpot (, one of the world's fastest-growing social networks with over 24 million members in more than 180 countries.

PerfSpot is a registered trademark PerfSpot, LLC. All other trademarks are property of their respective owners.


CONTACT: Josh Gray of friendvouch, +1-602-568-7799,[email protected]

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