November 13, 2008
JHG Selected As Agency of Record for Sendio
JHG (formerly JHG Townsend), a results-driven communications group that effectively combines traditional marketing and PR services with new digital media, today announced it has been chosen as the agency of record for Sendio, Inc., an Irvine, California-based e-mail security company. The addition of Sendio to JHG's portfolio of clients further expands the agency's reach and expertise in the business-to-business technology sector.
"We chose JHG because of their deep track record of success in the business-to-business technology market. And they delivered on the promise to provide us with a solid go-to-market strategy that combined both traditional and digital public relations with a social media approach," said Kevin Bowyer, CEO of Sendio. "Although we just launched ESP a month ago, we've already achieved increased visibility and credibility that is required to achieve traction in the larger enterprise and Fortune 500 companies."
Sendio, Inc. is an innovative e-mail security company with solutions that incorporate a human element to totally eliminate spam and e-mail threats in the enterprise environment. The company's E-mail Security Platform (ESP), a robust and scalable appliance solution, eliminates 100 percent of spam in the enterprise. ESP employs a verification model similar to the one embraced by millions of social networking users, such as Facebook and LinkedIn, and the "buddy" list model used by leading instant messaging providers such as Skype, Yahoo!, Google and AOL.
"Spam is a modern day menace and a waste of untold time that keeps IT managers and end users struggling daily to weed out unwanted e-mail. The Sendio team has stepped up to meet this challenge with ESP," said JHG's executive vice president Jackie Townsend. "Before kicking off the launch of ESP, we talked to nearly 20 of their satisfied customers. When you hear IT managers say that ESP actually gives them back 25 percent of their time, you know this is a story that needs to be told. It is our pleasure to be the agency selected to educate the market on Sendio's game changing solution."
San Diego-based JHG is a collection of integrated marketing groups that empower client companies in sports and entertainment, technology, lifestyle, and wellness to take full advantage of new techniques to engage audiences and drive results. JHG combines traditional communications with new technologies, such as interactive, mobile, digital public relations and other Web-based services, to create breakthrough marketing programs. Each of the three groups offer focused expertise or serve the needs of specific industries: JHG Townsend PR & Branding, JHG Interactive & Mobile, and JHG Sports & Entertainment. JHG clients include Qualcomm, MediaFLO USA and MediaFLO Technologies, National University System, Rogers Communications, Toshiba America Electronic Components, Inc., TelCentris, Vidacare, Continuous Computing, Covario, Tessera Technologies, and many more.
The rules of marketing are changing. And we'd love to help you embrace the change. For more information, visit www.jhg.com or call 1.858.457.4888.