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MSN(R) Japan Will Use Omniture SiteCatalyst to Provide Advertisers With Real Time Analysis of Visitor Interests to Drive Ad Spend Strategies

November 13, 2008

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that MSN(R) Japan operated by Microsoft Co., Ltd, — one of the world’s largest Internet portal sites — is using Omniture SiteCatalyst to better understand content interest among online visitors. With this information, MSN Japan can drive advertising development and sales throughout its network of sites.

The previous Web analytics solution used by MSN Japan made it difficult to obtain real-time data and generating reports required a lot of manual processes. With SiteCatalyst, MSN content producers can log in to SiteCatalyst, automatically see visitor trend information and take action in a timely manner. SiteCatalyst allows MSN to analyze their site more deeply including visitor path analysis and visitor profile analysis. In turn, MSN Japan can provide their advertisers with more targeted and beneficial results.

“SiteCatalyst provides superior analytics capabilities, allowing us to obtain the right information at the right time,” said Hiroaki Takei, channel manager, MSN Japan. “The product’s graphical dashboards make it easy to gain insight and understand the status of our online business. SiteCatalyst’s Excel(R) client makes it easy to pull and use SiteCatalyst data directly in Excel.”

“Omniture SiteCatalyst is an attractive Web analytics solution not only for real-time data collection and analysis capabilities, but because of Omniture’s robust infrastructure and support,” said Marcus Otsuji, country manager of Omniture Japan. “While Omniture has the scale to support the large scale marketing insight requirements for global brands like MSN, we are also able to support companies of all sizes.”

In addition to MSN Japan, SiteCatalyst has been deployed across other MSN sites in the U.S., Europe and Asia.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture’s approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture’s quarterly report on Form 10-Q for the three months ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.

 Omniture Press Contact Blake Stowell 801.722.0115 Email Contact

SOURCE: Omniture




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