Quantcast

Yahoo! Breaks Audience Record and Wins 2008 Election!

November 13, 2008

Yahoo! (NASDAQ:YHOO) today released new comScore Media Metrix figures showing that Yahoo! News attracted 7.6 million unique users on Election Day, November 4, the largest single-day audience in online news history. Yahoo!’s Election Day victory caps a banner year for Yahoo!’s media properties, which served as the #1 online destination consumers turned to in the U.S. for major news events including the Election, the Olympics and the financial crisis.

“Yahoo! has established itself as the first place consumers turn to online for major events, and the 2008 Presidential election was no exception,” said Neeraj Khemlani, vice president and general manager of Yahoo! News. “What sets Yahoo! apart from the competition is a holistic approach that brings together the best of Yahoo! regardless of how users access our sites. Whether a user starts on the Yahoo! homepage, accesses information directly through web or mobile search, or goes directly to our news site, the end result is an unmatched user experience for the Internet’s largest audience.”

Election Day audience figures for the top five online news sites according to comScore include:

— Yahoo! News: 7.6 million unique users, 259,244,751 total page views

— MSNBC: 6.8 million unique users, 232,076,565 total page views

— CNN.com: 6.3 million unique users, 134,573,839 total page views

— AOL News: 2.5 million unique users, 45,122,501 total page views

— FoxNews.com:1.9 million unique users, 31,856,733 total page views

“In purchasing media for the launch of the all-new Dodge Ram 1500 truck a year ago, we knew Yahoo! would be an important place to be on Election Day as it is viewed by many as the fifth network,” said Susan Thomson, Director – Media, Chrysler LLC. “Given the significant interest in this election and expected high voter turnout, we took a fun, interactive Election Day creative approach that gave page viewers an opportunity to vote once more – this time for their favorite all-new Dodge Ram, whether it was red or blue. The high audience numbers Yahoo! received that day paid off for Dodge as well.”

Election Day Audience Highlights

Yahoo! also released internal audience figures from across the network that further demonstrate the breadth of this record-breaking election win:

— On Election Day, users spent an average of 14.2 minutes per session on the Yahoo! News Political Dashboard, an interactive view of the electoral college map showing key results in the presidential, Senate and House races. (Yahoo! Internal Data)

— The Yahoo! homepage offered users a complete snapshot of the most important Election Day coverage, ranging from an electoral college map to features and breaking news headlines throughout the night. As a result, the traffic from the homepage to Yahoo! News was more than 5 times the normal daily average on Election Day and the day after. (Yahoo! Internal Data)

— Yahoo! oneSearch recorded a 780% increase in election-related search queries on November 4 compared to the day before, and 4,600% higher compared to the same day a week before. User queries for “elections” on Yahoo! oneSearch set an all-time record as the single most frequently searched term in a single day. (Yahoo Internal Data)

— The Search team built an innovative set of shortcuts for users to get elections information directly within the search results. Millions of users found the information this way, and engagement with these shortcuts was above 30% on average for Election Day. (Yahoo! Internal Data)

— On Election Day, votes for political stories accounted for 50% of all items chosen by users on Yahoo! Buzz (“buzzed items), with all 10 of the most buzzed items election-related stories. (Yahoo! Internal Data)

— On November 5, the Yahoo! Finance show Tech Ticker released a segment about the election’s possible impact on the economy, which attracted more than two million video streams. (Yahoo! Internal Data)

— An omg! survey on Michelle Obama’s election night fashion had more than 11.5 million page views and nearly one million votes (a new record) on a November 5 survey. (Yahoo! Internal Data)

Yahoo!’s Focus on Elections Throughout Presidential Race

Throughout the 2008 Presidential election, Yahoo! News has been the leader in online news and information. Additional comScore figures in 2008 include:

— Leading up to Election Day, Yahoo! News was the only online news organization to record three back-to-back months of 40 million + unique visitors. (August, September and October, comScore Media Metrix.)

— Yahoo! News dominated traffic for the Democratic and Republican National Conventions, with more than 21 million unique users for both the weeks ending August 31 and September 7. (comScore Media Metrix Weekly Trend Reports)

— Yahoo! News led elections results on February 5 (Super Tuesday), beating out the likes of CNN.com, MSNBC.com and AOL News (comScore Media Metrix Special Report)

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.




comments powered by Disqus