November 14, 2008
Travelzoo Network Becomes Largest Network of Travel Deals, Generating 500 Million Impressions; Major Domestic Carrier Generates $15 Million From Travelzoo Network Placements
NEW YORK, Nov. 14, 2008 (GLOBE NEWSWIRE) -- Travelzoo (Nasdaq:TZOO), a global Internet media company, announced today that the Travelzoo Network is the largest network of online travel deals, generating over 500 million targetable deal impressions per month. The Travelzoo Network is a group of over 130 highly targeted Web sites, including AOL Travel and MSN Travel, which publish travel deals provided by Travelzoo.
"By partnering with specially selected travel sites, we've expanded Travelzoo's advertising and distribution channels to include an audience of over 30 million unique users per month interested in travel deals," said Michael Stein, Senior Vice President and General Manager, Travelzoo Network. "Over 300 travel companies are utilizing the Travelzoo Network to target their ads based on search criteria including departure city and destination. It is the only network that provides users with travel deals that have been researched, reviewed and tested."The Travelzoo Network has yielded successful results for travel companies. Recently, a major domestic air carrier generated over $15,000,000 in revenue in a two month-long program that helped fill inventory during the airline's need period. In another campaign, a low fare leisure airline generated over 1,800 tickets from their three-week Network campaign, resulting in less than a $10 cost per booking. In a recent three-month campaign, a major online travel agency was able to achieve a return of 88 percent of its quarterly ROI goal.
"The Travelzoo Network has been a successful tool in helping us generate highly qualified leads and incremental sales," said Colleen Aranda, Manager of Interactive Advertising for Continental Airlines. "We're very pleased with the ROI we've received with our Travelzoo Network campaigns."
Launched in 2007, the Travelzoo Network has offered travel companies the opportunity to reach an audience of active travelers beyond the Travelzoo Web site. Users who click on the listings will be directed to web pages reflecting detailed information on each trip. Travelzoo's U.S. media properties and the Travelzoo Network reach over 40 million travelers.
Travelzoo is a global Internet media company. Travelzoo's media properties, which reach more than 14 million travel enthusiasts in the U.S., Australia, Canada, China, France, Germany, Hong Kong, Japan, Spain, Taiwan and the U.K. include the Travelzoo(r) Web site (www.travelzoo.com), the Top 20(r) list, the Newsflash9tm) e-mail alert service, the Travelzoo Network(tm) and SuperSearch(tm), a travel search engine. Travelzoo publishes offers from more than 900 advertisers. Travelzoo's deal experts review offers to find the best travel deals and confirm their true value. Travelzoo's global headquarters is in New York City.
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Certain statements contained in this press release that are not historical facts may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward-looking statements may include, but are not limited to, statements about our plans, objectives, expectations, prospects and intentions, markets in which we participate and other statements contained in this press release that are not historical facts. When used in this press release, the words "expect", "predict", "project", "anticipate", "believe", "estimate", "intend", "plan", "seek" and similar expressions are generally intended to identify forward-looking statements. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including changes in our plans, objectives, expectations, prospects and intentions and other factors discussed in our filings with the SEC. We cannot guarantee any future levels of activity, performance or achievements. Travelzoo undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release. Travelzoo and Top 20 are registered trademarks of Travelzoo. All other names are trademarks and/or registered trademarks of their respective owners.
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