November 24, 2008

NFL To Test 3-D Capabilities During Game Next Week

Next week's scheduled game between the San Diego Chargers and the Oakland Raiders is set to be broadcast in 3-D to various theaters, but National Football League officials say it's only the beginning of more to come.

"We want to demonstrate this and let people get excited about it and see what the future holds," said Howard Katz, NFL senior vice president of broadcasting and media operations.

Guests at theaters in Los Angeles, New York and Boston On December 4 will be the first to witness the game in live 3-D. The event will be closed to the general public, but guests include representatives from the NFL's broadcasting partners and from consumer-electronics companies.

Next week's demonstration will also include television displays, to show what might one day be available in homes

The game will be shot by 3ality Digital LLC, and footage will be fed by satellite to theaters. Thomson SA's Technicolor Digital Cinema is providing the satellite services and digital downlink to each theater, and Real D 3D Inc. will power the display in the theaters.

In 2004, the NFL tested its 3-D capabilities in the Super Bowl game between the New England Patriots and the Carolina Panthers.

When Sandy Climan, 3ality's chief executive officer, shows the footage, "people crouch down to catch the ball," he says. "It's as if the ball is coming into your arms."

Climan said other sports in 3-D also carry a certain intensity, such as boxing, which "raises your blood pressure," he said.

Real D, which has rolled out 3-D systems in 1,500 theaters around the world, has long advocated the transmission of live events to theaters in 3-D. "We look forward to giving fans of live events the opportunity to feel like they're in the front row," says Michael Lewis, Real D's CEO.


Image Caption: Tight end Brandon Manumaleuna #86 lunges after the reception against the Indianapolis Colts during their NFL Game at Qualcomm Stadium on November 23, 2008 in San Diego, California.(Donald Miralle/Getty Images North America/Chargers.com)


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