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Leverage Inc. Announces a National Fundraising Program Providing Charitable Organizations With a Turnkey Solution to Raise Money Through Online Gift Card Sales

Posted on: Monday, 1 December 2008, 07:00 CST

SANTA ANA, Calif., Dec. 1 /PRNewswire/ -- Leverage(R) Inc., a leading provider of online gift card services, today announced a national fundraising program that provides charitable organizations with a cost-free turnkey solution to generate revenue through gift card sales to supporters. The new program enables consumers to support their favorite charitable organizations simply by making their gift card purchases online at LeverageCard.com.

The fundraiser is simple to launch and easy to market. Leverage provides each fundraising partner with a customized marketing kit including materials needed to publicize the program both off and online to their supporters. Organization websites can display a banner which directs consumers to a personalized LeverageCard.com landing page where they may purchase a gift card from a selection of over 200 leading retail brands. Fifty percent of the net profits of gift card purchases made by an organization's supporters through the site will go directly to that charity. Once the supporter has designated their charity of choice, the net revenue generated from that supporter's gift card purchases over the entire year will automatically go to their chosen organization.

The Leverage program is flexible and can either be used alone or as a supplement to existing fundraising programs as it helps increase an organization's charitable donations without any extra work, costs, or risk. The Web-based program is much more efficient than traditional merchandise fundraising as it eliminates the need for the organizations to undergo the labor intensive process of gathering orders and payments and then distributing the purchased goods.

"With the fragile economy, money earned through fundraising efforts is more crucial than ever to nonprofit organizations and Leverage has provided an innovative model that allows charities to raise funds on a constant basis so they are not solely dependent upon that one-time annual donor," stated Mark Edward Roberts, CEO and co-founder of Leverage Inc. "It's a win-win for both the charity and the consumer with the charities getting an additional no-cost source of income and the consumers able to give to their favorite causes while purchasing the gift cards they would likely be buying anyway. Supporters can also take advantage of all services Leverage has to offer, including gift card bankruptcy protection, card swapping abilities, receiving customized coupons and much more."

To become a LeverageCard.com charitable partner, please contact Leverage's Director of Community Affairs and Charitable Outreach, Karen Thompson Nickerson, at Karen@leveragecard.com.

About Leverage Inc.

Leverage Inc. provides a free personal web application for users to manage their gift cards, loyalty/rewards programs, and retailer offers online. Leverage customers have access to a single application that allows them to purchase, track and exchange gift cards, earn interest on gift card balances, enroll in and manage loyalty and reward programs and receive highly targeted offers and savings from retailers. Furthermore, Leverage allows businesses to deliver offers and marketing messages in a non-interruptive and completely transparent way at the very moment customers are preparing to shop.

Leverage Inc. is headquartered in Santa Ana, Calif. For more information, visit the company's Web site at http://www.leveragecard.com.

(C) 2008 Leverage Inc., LeverageCard.com, and the Leverage Inc. logo are trademarks or registered trademarks of Leverage Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

SOURCE Leverage Inc.

Source: PR Newswire

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