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Big Apple Wallcovering, Inc. Launches E-Commerce Web Site as Part of 'No More Books' Campaign

Posted on: Monday, 1 December 2008, 07:31 CST

NEW YORK, Dec. 1 /PRNewswire-FirstCall/ -- Big Apple Worldwide, Inc. (Pink Sheets: BPWI) is pleased to announce that its wholly owned subsidiary, Big Apple Wallcovering Inc., has launched its new e-commerce Web site as part of its "No More Books(R)" campaign. The Company is marketing its vast line of wallcoverings and fabric samples through an easy-to-use search engine database. Eliminating sample books could save the wallcovering industry as much as $500 million each year.

The Web site, www.bigapplewallcovering.com, consists of thousands of images from major wallcovering manufacturers worldwide. Visitors can order samples directly from their home or business, reducing time in the selection, ordering and delivery processes. The collection includes numerous patterns ranging from stripes and florals to wood veneers and artistic and scenic murals. The Company also offers special designs for children, including the Marvel and DC superheroes, princesses and pirates, and the LEGO Playable(R) Wallcoverings. These new patterns include background murals, borders and removable decals, enabling children to play on their walls.

"Wallcovering has finally entered the 21st century. We have developed a streamlined approach for people looking to improve the interior design of their homes, to buy and sample without having to look through another book. Our Web site revolutionizes the way wallcoverings is bought and sold," stated Neal Jablon, CEO and President of Big Apple Worldwide, Inc.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural Wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "No More Books(TM)" Kiosks into Major Retailers across the country. Big Apple Worldwide, Inc. also recently purchased Elabrient Surfaces (www.elabrient.com), which is a commercial interior design development and manufacturing company specializing in commercial Wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

SOURCE Big Apple Worldwide, Inc.

Source: PR Newswire

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