TDK Life on Record SDHC Memory Cards Deliver High Performance and Capacity for Storing Music and Memories

December 4, 2008

OAKDALE, Minn., Dec. 4 /PRNewswire-FirstCall/ — Just in time for
capturing holiday videos and photos, Imation Corp. (NYSE: IMN), exclusive
licensee of the “TDK Life on Record” recording media brand, today announced
the availability of secure digital high capacity (SDHC) memory cards. Designed
to exceed the performance and capacity needs of video, photo and audio
enthusiasts, TDK Life on Record SDHC memory cards support high-definition (HD)
recording with the fastest read/write speeds available and up to 16GB of
storage or 240 minutes of recording time.

Ideal for high-definition (HD) camcorders, as well as digital cameras,
mobile phones, MP3 players, PDAs and more, TDK Life on Record SDHC memory
cards store and save high-quality video files. With speeds of 6MB per second,
discerning memory keepers can quickly view and copy large video or photo files
from a camera to a PC using these Class 6 memory cards. Available with 8GB or
16GB of capacity, you can capture and securely store up to four hours of HD
video on a single card.

“TDK Life on Record offers discerning memory keepers a premium choice for
saving digital memories,” said Jean-Paul Eekhout, TDK Life on Record global
brand director, Imation Corp. “With the industry’s fastest speeds and largest
capacities, consumers can feel confident when using our SDHC memory cards for
storing family videos in crisp high definition this holiday season and beyond,
as well as photos and favorite music.”

These SDHC Memory Cards join the growing family of TDK Life on Record
audio and video products. TDK Life on Record SDHC Memory Cards are available
now with 8GB and 16GB capacities at select retailers for suggested retail
prices of $89.99 and $149.99, respectively.

About “TDK Life on Record” Brand Media

“TDK Life on Record” brand is a leading recording media brand worldwide.
TDK’s recording media business was acquired by Imation Corp. in 2007. Imation
holds the exclusive global license for the TDK Life on Record brand for
recordable DVD and CD media, digital camcorder tapes, professional data
storage solutions including LTO Ultrium media and more.

About Imation Corp.

Imation is a leading global developer and marketer of branded products
that enable people to capture, save and enjoy digital information. Our
world-class portfolio of digital storage products, audio and video electronics
and accessories reaches customers through a powerful global distribution
network. Our goal is a company with strong commercial and consumer businesses
and continued long-term growth and profitability that creates shareholder
value. Imation Corp.’s global brand portfolio, in addition to the Imation
brand, includes the Memorex brand, one of the most widely recognized names in
the consumer electronics industry, famous for the slogan, “Is it live or is it
Memorex?” and the XtremeMac brand. Imation is also the exclusive licensee of
the TDK Life on Record brand, one of the world’s leading recording media
brands. Additional information about Imation is available at

Imation, the Imation logo, Memorex, the Memorex logo, ‘Is it live or is it
Memorex?’, and XtremeMac are trademarks of Imation Corp. and its subsidiaries.
The TDK Life on Record logo is a trademark of TDK Corporation. All other
trademarks are property of their respective owners.

SOURCE Imation Corp.

Source: newswire

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