2K Games Licenses NVIDIA PhysX Technology for Its Studios Worldwide
today announced that 2K Games, a publishing label of Take-Two Interactive
Software, Inc., has selected NVIDIA(R) PhysX(TM) technology for use by 2K
Games’ studios worldwide. NVIDIA PhysX technology is the world’s most
pervasive physics solution for designing real-time, real-world effects into
interactive entertainment titles, and is another example of how NVIDIA GPUs
transcend beyond the realm of just graphics rendering.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO )
“We are very impressed with the quality of the PhysX engine and we
licensed it so our studios can use this solution early in development,” said
interactive story and immersive gameplay remains our number one priority, and
aligning with technology leaders like NVIDIA allows our teams to concentrate
on making great games.”
The NVIDIA PhysX development solution consists of a robust physics engine,
API, and software development kit (SDK) designed to give developers and
animators unprecedented creative control over the look of their final in-game
interactivity by allowing them to author and preview physics in real time.
PhysX technology works across all major gaming platforms, including
Nintendo Wii, Playstation 3, Xbox 360, and the PC, and can be accelerated by
both the CPU and any CUDA(TM) general purpose parallel computing processor,
including NVIDIA GeForce(R) GPUs. The massively parallel architecture in
GeForce GPUs can handle 10 to 20 times more visual complexity than what’s
possible today on traditional platforms, and can leverage the best of both GPU
and CPU architectures to deliver the ultimate experience to the user. More
importantly, NVIDIA PhysX technology will deliver faster performance and
richer environments based on the number of GPUs or CPUs in the PC, or the
varied computing capacities of today’s console platforms.
“NVIDIA and 2K Games are dedicated to advancing technology that powers
gaming,” said Ujesh Desai, vice president of GeForce desktop business at
NVIDIA. “We look forward to working with the leaders in the industry to bring
some amazing new games to market.”
2K Games will be using PhysX for its upcoming title, Borderlands(TM),
developed by Gearbox Software, among other future releases.
For more information on NVIDIA PhysX technology, please visit:
www.nzone.com/physx.
About NVIDIA
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies
and the inventor of the GPU, a high-performance processor which generates
breathtaking, interactive graphics on workstations, personal computers, game
consoles, and mobile devices. NVIDIA serves the entertainment and consumer
market with its GeForce(R) products, the professional design and visualization
market with its Quadro(R) products, and the high-performance computing market
with its Tesla(TM) products. NVIDIA is headquartered in
and has offices throughout
information, visit www.nvidia.com.
Certain statements in this press release including, but not limited to,
statements as to: the benefits, features, impact, quality and capabilities of
NVIDIA GeForce GPUs, NVIDIA PhysX technology and CUDA and the impact of
physics on video games are forward-looking statements that are subject to
risks and uncertainties that could cause results to be materially different
than expectations. Important factors that could cause actual results to differ
materially include: development of more efficient or faster technology;
adoption of the CPU for parallel processing; design, manufacturing or software
defects; the impact of technological development and competition; changes in
consumer preferences and demands; customer adoption of different standards or
our competitor’s products; changes in industry standards and interfaces;
unexpected loss of performance of our products or technologies when integrated
into systems as well as other factors detailed from time to time in the
reports NVIDIA files with the Securities and Exchange Commission including its
Form 10-Q for the fiscal period ended
filed with the SEC are posted on our website and are available from NVIDIA
without charge. These forward-looking statements are not guarantees of future
performance and speak only as of the date hereof, and, except as required by
law, NVIDIA disclaims any obligation to update these forward-looking
statements to reflect future events or circumstances.
Copyright (C) 2008 NVIDIA Corporation. All rights reserved. NVIDIA, PhysX,
GeForce, Quadro, Tesla, and CUDA, are registered trademarks and/or trademarks
of NVIDIA Corporation in
company and/or product names may be trade names, trademarks and/or registered
trademarks of the respective owners with which they are associated. Features,
pricing, availability, and specifications are subject to change without
notice.
SOURCE NVIDIA Corporation