Brand Performance Launches First-of-Its-Kind Online Video Portal – Thwoop.com
(http://www.BrandPerformance.com), an overarching internet brand management
and development resource for licensed character products, today announced the
launch of Thwoop.com — an online community for featured entertainment
content, user-contributed videos, online shopping and social networking. The
Thwoop.com site offers a new online destination for character enthusiasts
looking to network with one another, review products, get the latest industry
news and experience new and existing video content that is not readily
accessible on other broadcast or online locations.
Thwoop.com will initially feature unique and sometimes hard to find videos
from NCircle Entertainment, including full episodes of Animal Atlas, Hermie &
Friends, Hopla, Mighty Machines, Pocoyo, Word World and more. The site is
being developed as an e-commerce destination that will allow visitors to not
only view new content, but also rate it and then purchase the content directly
from various partner sites. The web video channel is a unique combination of
video hosting, community engagement, and user-generated content aggregation
that is being provided by the Magnify.net Video Solutions platform.
“Thwoop.com offers a perfect opportunity for us to reach consumers in a
new and exciting way, and embrace all of the amazing possibilities the web
provides for video entertainment and social networking. We are pleased to be
working with industry leaders NCircle and Magnify.net on this exciting new
endeavor,” said
love our brands, and now we can offer them exclusive new content on Thwoop.com
that both enhances our brand partners and gives us a new platform to
communicate with our customers. Never before have all of these elements been
available in one place, dedicated to character enthusiasts.”
“We are honored to be the first video entertainment partner for
Thwoop.com,” said
NCircle Entertainment. “The site offers a great opportunity for us to
introduce our branded video content to a whole new audience of character
lovers, and provide a seamless ‘one-click’ solution to easily purchase it
online.”
“Building Thwoop.com with Brand Performance has been a tremendous
experience,” said Magnify.net CEO
future of children’s entertainment, and we’re excited to partner with Brand
Performance to break new ground.”
Brand Performance helps licensors manage their character brand assets on
the internet by providing strategic ecommerce, online marketing and
fulfillment services. Brand Performance currently operates and manages
http://www.TysToyBox.com and http://www.AllAboardToys.com, along with official
online stores for Thomas the Tank Engine, Curious George,
Bears and Caillou on behalf of leading licensors such as HIT Entertainment,
Cookie Jar Entertainment, Universal, Big Tent Entertainment, and Chorion.
About Brand Performance
Brand Performance (http://www.brandperformance.com) is an online brand
development resource for licensed character products. The company acts as a
multi-channel e-tailer of licensed character brands, specializing in the
creation, management, marketing and fulfillment of comprehensive, dedicated
marketplaces that carry the full breadth of officially licensed product
available for each brand. Brand Performance is the parent company of
TysToyBox.com and AllAboardToys.com, two of the fastest growing character
based independent online toy stores.
About NCircle Entertainment and Source Interlink
NCircle Entertainment, a division of Source Interlink Distribution, LLC,
licenses, manufactures and distributes family and children’s programming and
related images for home entertainment and consumer products. Source Interlink
Distribution is a subsidiary of Source Interlink Companies, Inc.
(http://www.sourceinterlink.com/)(Nasdaq: SORC), a
marketing services company operating in 25 states, is a leading U.S.
distributor of home entertainment products and services and one of the largest
publishers of magazines and online content for enthusiast audiences. Source
Interlink Media, LLC (http://www.sourceinterlinkmedia.com/) publishes over 75
magazines and 90 related web sites. Source Interlink Distribution services
tens of thousands of retail store locations throughout
distributing DVDs, music CDs, magazines, video games, books, and related
items. In addition to distributing over 6,000 distinct magazine titles
annually, the Company maintains the largest in-stock catalog of CDs and DVDs
in the U.S. — a combined total of more than 260,000 titles. Supply chain
relationships include consumer goods advertisers, subscribers, movie studios,
record labels, magazine and newspaper publishers, confectionary companies and
manufacturers of general merchandise.
About Magnify.net
Magnify.net lets publishers immediately deploy a Media 2.0 strategy by
enabling them to leverage their best assets and combine them with those
curated and uploaded by their community from across the social Web — all in
one place, through one easy to deploy video player, uploader, and viewer. It
provides a cost-effective and automated service that features and delivers a
unique and engaging video mix. The platform currently serves 46,000 web
publishers. http://www.Magnify.net
SOURCE Brand Performance LLC