dna13 – one of “10 Canadian New Media Companies to Watch”

December 10, 2008

OTTAWA, Dec. 10 /PRNewswire/ – The International Data Company (IDC) published a study this week profiling 10 companies worth watching in the New Media space, including dna13, an Ottawa-based public relations software firm. dna13 was selected from a wide pool of Canadian companies tracked by IDC based on marketing strategy, corporate strategy, technology strategy, support/funding and success to date.

According to Krista Napier, Analyst for Canadian ICT Innovation at IDC, “the growing use of blogs, micro-blogging sites, broadband TV, podcasts, and social networks, to name a few, are driving a new approach to communications that is real time, and two way, with a variety of mediums to fit the message.”

dna13′s achievements in the new media public relations industry indicate an evolving business strategy – dna13 fulfills a powerful new need for accurate, prompt, and comprehensive PR software to keep pace with the internet.

“We are pleased to be identified by IDC as one of IDC’s 10 New Media Companies to Watch,” responded Chris Johnson, CEO of dna13. “The convergence of new media with traditional media is causing significant global challenges for our Fortune 1000 clients. Fortunately, by making savvy, next-generation technology choices, PR and Marcomm organizations are now empowered to improve their engagement with new media while more effectively demonstrating the impact of their PR efforts.”

About dna13:

dna13 is a leading Software-as-a-Service (SaaS) solution provider for brand and reputation management. Our flagship product, dnaEnterprise, is an on-demand solution designed to help global organizations manage, monitor and measure their brand and reputation in real time. dnaEnterprise consolidates media content sources, critical brand data and key stakeholder information into a brand data warehouse and provides a suite of integrated applications to help organizations better manage and automate the end-to-end PR processes. dnaEnterprise is built on an enterprise class architecture that delivers the scalability, reliability and security demanded by global organizations. More than 100 brands rely on the dna13 platform. Visit www.dna13.com for more information.


Source: newswire

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