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Handango and Best Buy Forge Deal to Bring Smartphone Apps to Retail Stores Across the Country

Posted on: Thursday, 11 December 2008, 08:00 CST

Handango Apps to be Delivered Through Best Buy Mobile's In-Store Digital Mobile Genie System

LAS COLINAS, Texas, Dec. 11 /PRNewswire/ -- Handango Inc. (Handango), the leading retailer of smartphone apps globally and Best Buy today announced a first of its kind deal to bring smartphone apps to Best Buy's retail stores nationwide. Through the partnership, Handango will offer Best Buy Mobile customers a content catalogue of top-quality apps ranging from business and productivity to entertainment and games for Windows Mobile, Blackberry, Palm, and Symbian S60 smartphones. The apps now can be purchased for specific devices at the point of sale using Best Buy's in-store digital Mobile Genie system. Additionally, Handango's In-Hand(TM) client, custom branded for Best Buy, will be downloaded directly onto each device so customers can continue to purchase apps with Handango and Best Buy even after they leave the store.

"Handango's deal with Best Buy is groundbreaking for the smartphone apps marketplace marking the first time these apps will be made available for purchase right at the point-of-sale across Best Buy stores," states Bill Stone, CEO Handango. "Customers will now be able to purchase top titles a la carte with simple pricing, have them downloaded and installed by Best Buy Mobile's expert staff making it easier than ever to personalize their devices."

Handango's content catalogue will be updated regularly offering Best Buy Mobile's customers a continuous array of new and exciting games and applications for their smartphones.

"With the onrush of exciting new smartphones hitting the marketplace, Best Buy couldn't have chosen a better partner than Handango to provide the most expansive choice of top applications so our customers can walk out the door with these devices working and personalized for their lifestyle," states Scott Moore, VP Marketing Best Buy Mobile, Best Buy.

In addition, select Best Buy outlets will be offering their customers a selection of Mobile App Packs featuring three favorite game titles for Windows Mobile, Blackberry and Palm devices. Games will be pre-loaded onto Micro SD cards creating a unique plug-and-play experience for customers thus eliminating the need for over-the-air or desktop downloads that require sync cables.

About Handango

Handango is the leading provider of smartphone applications globally for the BlackBerry(R), Palm(R), Windows Mobile(R), Symbian OS(R), and AndroidTM platforms. Leveraging its 140,000+ apps, network of 23,000+ content partners, and vast distribution network, Handango delivers top-selling mobile applications including games, business and entertainment apps and productivity tools to millions of consumers. Applications can be downloaded via www.handango.com, partner Web sites, SD cards and Handango's proprietary on-device catalog, Handango(R) InHand(TM), the industry's leading content delivery platform that allows consumers to purchase mobile apps directly from their smartphone and download them over the air. Handango's unparalleled content expertise has attracted numerous mobile industry partners including Microsoft, AT&T, Verizon Wireless, T-Mobile, Alltel, Nokia, Research In Motion, Sony Ericsson, Samsung, AOL and The Carphone Warehouse. For more information, visit http://corp.handango.com.

Handango is a registered trademark of Handango, Inc. All other tradenames, trademarks and registered trademarks are the property of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.

About Best Buy

With operations in the United States, Canada, Europe and China, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $40 billion annual revenue and includes brands such as Best Buy, Best Buy Mobile, The Carphone Warehouse, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video, Pacific Sales Kitchen and Bath Centers, The Phone House and Speakeasy. Approximately 165,000 talented employees help bring the benefits of these brands to life for customers through retail locations, call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business. In fiscal 2008, we donated a combined $31.8 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com.

SOURCE Handango Inc.

Source: PR Newswire

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