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LG MobileComm U.S.A., Inc. Hires Marketing Veteran as New Senior Director of Consumer Marketing

Posted on: Monday, 15 December 2008, 07:00 CST

Senior Director Tim O'Brien Brings More Than 13 Years of Strategic Marketing Experience to LG's Rapidly Growing Mobile Handset Business

SAN DIEGO, Dec. 15, /PRNewswire/ -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) today announced the appointment of Tim O'Brien to senior director of consumer marketing. In his new position, O'Brien will be responsible for developing new and compelling ways for consumers to engage with LG Mobile Phones. O'Brien has more than 13 years of proven results, driving brand growth and innovation throughout his diverse experience in the marketing and business sector. He reports directly to Ehtisham Rabbani, vice president of product strategy and marketing, LG Electronics MobileComm U.S.A., Inc.

"Tim brings years of valuable marketing and management experience which made him the ideal candidate for this position," said Jeff Hwang, president, LG Electronics MobileComm U.S.A., Inc. "Consumer awareness of the LG brand continues to grow at an exponential rate, and we now look to Tim to build upon LG's victories in the handset market as we embark on new branding campaigns and continue to educate and entertain consumers with the notion that LG makes Life Good."

Prior to joining LG, O'Brien amassed an impressive track record at top companies including Mars, Inc., Microsoft and Procter & Gamble. While at Mars, O'Brien served as the director of marketing and innovation, where he pioneered consumer-led innovation initiatives to uncover consumer insights, leverage trends and inspire new business ideas. O'Brien began his marketing career at Procter & Gamble, overseeing the development, turnaround and expansion of top-tier P&G brands.

"As the U.S. handset market grows more competitive by the day, it is imperative to build strong brands and consumer loyalty," said O'Brien. "Thanks to the innovative and stylish products LG consistently brings to market and the countless ways LG engages consumers, I'm confident that we will enjoy continued success. Joining LG presents a unique opportunity to work with a respected global brand and a talented marketing and communications team. I look forward to building on past accomplishments and moving forward into a successful future."

O'Brien graduated Summa Cum Laude with a B.S. from Miami University, and holds an MBA from the Anderson School at UCLA. O'Brien lives in San Diego with his wife and two children.

About LG Electronics USA, Inc.

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.

SOURCE LG Electronics MobileComm U.S.A., Inc.

Source: PR Newswire

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