NVIDIA Ion Platform Energizes Atom Into a Premium PC Experience

December 17, 2008

SANTA CLARA, Calif., Dec. 17 /PRNewswire-FirstCall/ — NVIDIA(R) is poised
to energize the PC market by transforming Atom PCs into a premium experience
found today in higher priced laptops and desktops. NVIDIA will supercharge the
fastest-growing segments of the PC market – netbooks, small form factor and
all-in-one PCs — by enabling these products to play rich media and popular
games in high definition. At the same time, the Ion Platform will create new
and exciting premium PCs that fit in the palm of your hand.

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The formula is simple: Combine the highly rated GeForce(R) 9400 GPU found
in new desktop and notebook PCs with the Intel Atom CPU. This combination
(code-named Ion Platform) enables the smallest premium PC experience available
today, making it ideal for the exploding category of mini-notebooks and
compact PCs.

Unlike existing chipsets paired with the Atom CPU, the GeForce 9400 GPU
delivers up to ten times the graphics performance, plays full-spec 1080p high
definition video, supports the full Windows Vista user interface and the
upcoming Windows 7, and runs popular PC games such as Call of Duty 4. The
GeForce 9400 GPU does all of this in about one-half of the space of today’s
Atom CPU-based solutions with minimal affect on battery life.

“Until now, a high definition affordable PC was an oxymoron,” said Drew
, general manager of the MCP business unit at NVIDIA. “The Ion Platform
pairs the GeForce 9400 with a truly great Intel Atom CPU and lets consumers
surf the Internet, play top games, edit photos, and watch videos all in high
definition. This will really energize the PC market in 2009!”

“NVIDIA’s Ion Platform transforms Atom-based PCs into capable mainstream
gaming platforms,” said Mark Rein, vice president of Epic Games. “Epic is
excited about the growth potential offered by these new affordable premium

“Spore looks and runs great with netbook and nettop PCs featuring GeForce
GPUs and Atom CPUs,” said Lucy Bradshaw, executive producer, Spore. “Gamers
will be impressed with the Ion platform’s power and portability.”

“Elemental’s Badaboom(TM) Media Converter accelerates video transcoding by
tapping into the power of the massively parallel NVIDIA GeForce GPU and CUDA
technology,” said Sam Blackman, chief executive officer of Elemental
Technologies. “We’ve seen that the 16-core GeForce 9400 GPU transcodes video
up to 10X faster than the Intel Atom CPU alone. Regardless of what CPU you
have, for the best video transcoding performance, an NVIDIA GPU is essential.”

“Netbooks have exploded onto to the scene, and we are excited that netbook
users can now experience full Blu-Ray playback in the smallest form factors
with a GeForce 9400 and Intel Atom CPU with the CyberLink PowerDVD player,”
said Alice H. Chang, CEO of CyberLink Corp.

About the GeForce 9400 GPU:

The NVIDIA GeForce 9400, recently introduced with the Apple MacBook,
MacBook Pro, and MacBook Air, is a single chip, high performance, highly
integrated design that is ideal for notebooks and smaller computing devices.
It features 16 processing cores that deliver a whopping 52 GFLOPs of
processing power, making it the most powerful integrated GPU on the market
today. GeForce 9400 delivers up to 5 times faster graphics performance than
Intel Centrino 2, adds legendary GeForce application compatibility, and boosts
photo and video editing productivity for popular applications like Adobe
Photoshop CS4, Adobe Premier CS4, Cyberlink PowerDirector 8, Badaboom, and
more. It also includes NVIDIA PureVideo HD technology which enables Atom-based
PCs to play full-spec 1080p movies for the first time.


NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies
and the inventor of the GPU, a high-performance processor which generates
breathtaking, interactive graphics on workstations, personal computers, game
consoles, and mobile devices. NVIDIA serves the entertainment and consumer
market with its GeForce graphics products, the professional design and
visualization market with its Quadro(R) graphics products, and the high-
performance computing market with its Tesla(TM) computing solutions products.
NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout
Asia, Europe, and the Americas. For more information, visit

Certain statements in this press release including, but not limited to,
statements as to: NVIDIA’s impact on the PC market and netbooks; and the
benefits, features, impact, and capabilities of NVIDIA GeForce GPUs; are
forward-looking statements that are subject to risks and uncertainties that
could cause results to be materially different than expectations. Important
factors that could cause actual results to differ materially include:
development of more efficient or faster technology; adoption of the CPU for
parallel processing; design, manufacturing or software defects; the impact of
technological development and competition; changes in consumer preferences and
demands; customer adoption of different standards or our competitor’s
products; changes in industry standards and interfaces; unexpected loss of
performance of our products or technologies when integrated into systems as
well as other factors detailed from time to time in the reports NVIDIA files
with the Securities and Exchange Commission including its Form 10-Q for the
fiscal period ended October 26, 2008. Copies of reports filed with the SEC are
posted on our website and are available from NVIDIA without charge. These
forward-looking statements are not guarantees of future performance and speak
only as of the date hereof, and, except as required by law, NVIDIA disclaims
any obligation to update these forward-looking statements to reflect future
events or circumstances.

Copyright(R) 2008 NVIDIA Corporation. All rights reserved. NVIDIA, the
NVIDIA logo, Ion, GeForce, Quadro, CUDA, and Tesla are trademarks and/or
registered trademarks of NVIDIA Corporation in the U.S. and other countries.
Other company and product names may be trademarks of the respective companies
with which they are associated. Features, pricing, availability, and
specifications are subject to change without notice.


Source: newswire

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