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YELLOWPAGES.COM Makes Shopping Easier This Holiday Season; Teams with Krillion to Offer Product Information Online at Popular Retailer Locations

Posted on: Thursday, 18 December 2008, 08:31 CST

MOUNTAIN VIEW and GLENDALE, Calif., Dec. 18 /PRNewswire-FirstCall/ -- This holiday season, consumers who use YELLOWPAGES.COM can browse and buy featured products currently in-stock at over 40,000 national retailer locations. This time-saving addition to retailer listings is made possible through a content agreement with Krillion(TM) (http://www.krillion.com), the product-centric local search engine that connects Web-influenced buyers with in-stock, in- store merchandise.

By presenting consumers with products that are available and on sale at local brick-and-mortar retailers that they've searched for, YELLOWPAGES.COM shortens their path to purchase. When selecting the "More Info" profile page for a specific retail location on YELLOWPAGES.COM, bargain hunters are immediately presented with "This Week's Deals" -- a selection of popular products currently in stock at that particular store. Additional "Price Comparison" and "Similar Product" links create an even richer consumer experience. Consumers can use these features to locate what they are looking for and finalize a purchase on the retailer's website with just a couple of clicks.

"By integrating Krillion's local shopping platform into its site, YELLOWPAGES.COM now offers the benefits of multichannel commerce-research and buy online, pick up at a local store within minutes-to its millions of users," said Joel Toledano, co-founder and chief executive officer of Krillion. "We see YELLOWPAGES.COM as filling a crucial gap for online shoppers."

Krillion provides a real-time feed of in-stock products from thousands of retail locations across the country, including Home Depot, Sears, Target, Wal- Mart and more.

"Easy-to-access product information at the locations they've searched for on YELLOWPAGES.COM creates additional utility for consumers - which is especially valuable during the busy holiday season," said Matt Crowley, chief marketing officer of AT&T Interactive. "Our implementation with Krillion adds additional functionality to YELLOWPAGES.COM's leading local search experience. For these popular retail businesses, the new feature allows consumers, who are already searching for their business on YELLOWPAGES.COM, to identify what's in stock and make the purchase right then and there."

In addition to the product information that is now available, consumers can save time this holiday season by using other YELLOWPAGES.COM features including:

-- Map it. Driving to the store to pick your online purchase is half the battle. Save time and gas by using YELLOWPAGES.COM to map out your shopping route during the holidays.

-- Stay organized. If you haven't already, create a personal YELLOWPAGES.COM profile so you can save your favorite and most frequent searches and reviews for quick and easy access.

-- Share. Forward your favorite businesses to friends via text messaging or e-mail -- or create a plan and share it with the YPmobile iPhone app.

-- See it. Use video profiles to catch a glimpse into a business or service before taking family and friends for a night out on the town.

Part of AT&T Interactive, YELLOWPAGES.COM has routinely ranked among the Top 30 U.S. Websites in 2008(1), receiving more than 20 million unique visitors a month on average(2).

About AT&T Interactive

AT&T Interactive, a subsidiary of AT&T Inc. (NYSE: T), is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most -- including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T -- including its flagship property http://www.yellowpages.com. The AT&T Interactive Network* is ranked the number 20 Web property in the U.S., reaching more than 35 million monthly unique visitors (comScore November 2008 Top Properties Ranking report).

*The unique visitor number for the AT&T Interactive Network includes unduplicated visitors for the following sites: YELLOWPAGES.COM, ATT.net, Addresses.com, AnyWho, 411.com, Areaguides.net.

About Krillion

Krillion is the leading local shopping search engine that provides up-to- the-minute intelligence on where specific branded products are sold, and which retailer has them in stock right now. Krillion aggregates information from partner companies and websites to create an index of products, retailers, locations and in-store stock availability for 40,000 cities across the United States. The powerful combination of Krillion's patent-pending Krillion Localization Engine(TM) and its real-time StockCheck(TM) tool enables web- savvy shoppers to quickly find, compare and buy products near them, speeding their path to purchase and helping them take advantage of in-store pickup and other convenience services offered by multi-channel retailers. Krillion's local product index and search engine power manufacturer and publisher websites, providing a dynamic local product search platform that helps them connect their customers with in-stock products at local retailers. Krillion was founded in February 2006 and is funded by Hummer Winblad Venture Partners and Leapfrog Ventures. For more information, visit http://www.krillion.com.

Krillion(TM), Krillion Product Locator(TM), and Krillion Localization Engine(TM) and Krillion StockCheck(TM) are trademarks of Krillion Inc. All other product names and trademarks are the property of their respective owners.

(1) Media Metrix Media Trend report, comScore for www.yellowpages.com url; for the majority of 2008: Jan. through Nov. 2008, YELLOWPAGES.COM was ranked among the Top 30 U.S. Websites with the exception of top 31 or 32 rankings in Jan., April, Sept. and Nov.

(2) Media Metrix Media Trend report, comScore for www.yellowpages.com url; on average, YELLOWPAGES.COM's monthly unique visitors was 20 M or higher

SOURCE AT&T Interactive

Source: PR Newswire

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