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Cellular South Names First Weekly Winner of Its Network Stories Contest

December 18, 2008
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RIDGELAND, Miss., Dec. 18 /PRNewswire/ — Sherman Dodd, who lives in the
small southwest Mississippi town of Carriere in Pearl River County, is the
first big $1,000 weekly winner of Cellular South’s “Your Network. Your
Stories.” contest, which features customer-created stories about the
reliability, quality and coverage of the company’s nationwide network.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081218/AQTH531)

Dodd, a 41-year-old logistics manager for Air Products & Chemicals Inc. in
New Orleans, received the most votes for a short video he filmed along with
his 16-year-old son, Joseph, and two nephews focusing on Cellular South’s
superior network reliability, quality and coverage.

The video was actually a funny spoof on the famous urban legend about
Bigfoot, also know as Sasquatch, an alleged ape-like creature that purportedly
inhabits forests in the Pacific Northwest. In the video, two teenagers on a
hike in the forest stumble across a pink-haired female Sasquatch sitting in a
tree reading the paper.

When they pull out their mobile phones, only the teenager with Cellular
South service is able to take a picture and send it to the e-mail accounts of
all his friends as proof of their Bigfoot sighting. The video, entitled
“Cellular South: There When it Counts,” is one of many that Dodd and his son
have collaborated on in the last several years.

“My son came up with the concept, wrote the script and helped produce the
entire video,” Dodd said. “He’s very creative and has done a lot of video work
for our local church and on YouTube.”

Joseph Dodd, a sophomore at Picayune Memorial High School, said his
mother, a counselor at Picayune Junior High, and Mellissa Burge, a teacher at
the school and a family friend, actually tipped him off about the contest.
“They know I’m into videos and thought this would be perfect for me,” he said,
adding that he plans to take his mother to dinner at her favorite restaurant
as a token of his appreciation.

The “Your Network. Your Stories.” contest, which runs through Jan. 15,
2009
, invites Cellular South customers to be creative in illustrating how the
company’s network is superior to other competing wireless carriers in the
areas of quality, reliability and coverage. In addition to testimonials, the
company is encouraging customers to submit their own commercial, music video,
song, road trip diary or short film.

“We’re excited about the contest and the types of submissions we are
receiving from customers,” said Jim Richmond, director of corporate
communications for Cellular South. “We have one of the nation’s best networks
in terms of quality, reliability and coverage and can’t think of a better way
to reinforce that fact than to ask our customers to illustrate all the
different places where they get coverage on our network — like when they are
traveling around the country, at a remote hunting camp, in a stadium packed
with thousands of football or baseball fans, in their homes, offices or stores
or in unexpected areas where other networks do not provide coverage.”

Customers can register online at
http://www.cellularsouth.com/networkstories to win cash prizes and a chance to
be in a Cellular South television commercial that will air during broadcast of
the “Big Game” on Feb. 1, 2009. All winners will be announced no later than
Jan. 20, 2009.

Entries, which are limited to one per day per person, will be judged based
on originality and creativity, focus on the creative assignment and overall
appeal. In addition to this week’s winner, five remaining weekly cash prizes
of $1,000 each will be awarded based on a tally of online votes submitted by
users who register on the third-party contest website. A $10,000 grand prize,
along with a free wireless device and one year’s worth of service, will be
awarded to the winner by a panel of qualified judges from Cellular South
marketing and research and its advertising agency.

Richmond said customers can submit multiple entries, but must have a valid
driver’s license and be at least 18 years of age and live in Mississippi or
Tennessee or 19 years of age and live in Alabama. Video entries can range from
15 seconds to 1 minute in length and must be taken with a camera phone, video
camera or other similar digital device. No still photo entries will be
accepted. There is no cost or purchase required to enter the contest.

Cellular South has one of the most advanced networks in the wireless
industry. With the completion of a recent $50 million investment in equipment,
services and software, Cellular South was the first carrier to offer customers
advanced 3G high-speed broadband data access on their mobile phones,
smartphones and PDAs in six times as many markets as other carriers in its
primary footprint, Richmond said. With its nationwide network of networks, no
other carrier has a larger 3G high-speed broadband data network, he added.

“We receive so many testimonials from customers about how they rely on our
network in every way — so we’re excited about providing this creative
opportunity for them to tell us how and why the Cellular South network is
unbeatable and the only one they need to count on,” Richmond said.

About Cellular South

Cellular South is a privately-owned diversified mobile communications
company passionately committed to helping customers get the most out of their
wireless devices and services. The company accomplishes this goal by providing
the most reliable and advanced 3G nationwide wireless voice and data network,
offering industry-leading unlimited flat rate plans, and through its online
and in-store Discover Centers, which give customers easy, simple and
convenient tools, tips, advice and information to get the most out of their
mobile phone. For more information, visit http://www.cellularsouth.com.

SOURCE Cellular South


Source: newswire