• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Strategic Management Group Simulation Helps Boost Sprint's Sales

Posted on: Monday, 25 August 2003, 06:00 CDT

PHILADELPHIA--(BUSINESS WIRE)--Aug. 25, 2003--Strategic Management Group, Inc., (SMG) the market leader in simulation products and services that accelerate time to value of corporate initiatives, announces that its simulation-based project with Sprint has generated an estimated $25 million in net revenue for the telecommunications company. This figure is based on a Return On Investment study by Sun Microsystems, Inc., for Sprint.

"The simulation has helped energize and empower our sales force," says Mark Bowser, head of Sprint Business Sales. "It's successful for two reasons: 1) It's a creative approach; 2) It shows us what it takes to improve our overall sales and productivity."

Sprint contracted SMG to develop a solution to help Sprint's Business sales force achieve broader and deeper relationships with their customers, create more compelling value propositions and work more effectively internally and with client teams. This solution came in the form of a computer-based sales simulation, developed by SMG, to parallel the Sprint selling process. In the simulation model, Sprint sales teams had to make decisions quickly while encountering different scenarios to try and win accounts with three fictional companies. This model provided the capstone to an entire set of activities developed by SMG.

"Simulation provides significant value to drive sales initiatives," said John Kirwan, SMG's sales practice executive. "It's a compelling, collaborative, engaging vehicle to get a sales force to understand not only new ways of selling, but the impact of their account decisions on the business."

About Sprint

Sprint is a global integrated communications provider serving more than 26 million customers in over 100 countries. With approximately 70,000 employees worldwide and nearly $27 billion in annual revenues, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network and an award-winning Tier 1 Internet backbone. Sprint provides local voice and data services in 18 states and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information, visit www.sprint.com.

About Strategic Management Group, Inc.

Strategic Management Group, Inc. is the leading provider of simulation products and services that accelerate time to value of corporate initiatives. SMG has deployed its simulation technology in over half of the Fortune 500 since 1981, with clients like GlaxoSmithKline, GE, IBM, Wyeth and Sprint.

SMG is aggressively bringing to the market the message of simulation to drive initiatives, specifically in the areas of Sales and Product Lifecycle Management. Capitalizing on what Gartner analysts call "the next killer application," SMG is working with its clients and partners to leverage its third-generation SimShop(TM) technology and tested development and deployment methodology.

More News in this Category