Quantcast

STMicroelectronics Unveils Vision for Advanced Graphics Capabilities in High-Definition TV

January 7, 2009

World’s leading set-top-box chip maker ushers in new dawn for 3D graphics in HDTV consumer equipment, enabling development of exciting new graphical user interfaces to meet the needs of increasingly sophisticated web-based services

LAS VEGAS, Jan. 7 /PRNewswire-FirstCall/ – CES 2009 –STMicroelectronics (NYSE: STM) today announced its vision for the development of advanced user interfaces employing advanced three-dimensional (3D) graphics for high-definition (HD) TV. ST used the Consumer Electronics Show 2009 in Las Vegas to outline the advanced graphics capabilities of its HD portfolio of cutting-edge set-top box (STB) and digital TV platforms, in addition to providing a first glimpse into its plans for full 3D graphics technologies in its next-generation HDTV video decoder products.

The graphical user interfaces offered by today’s STBs and digital TVs are primarily static and two dimensional, and generally do not provide the level of performance demanded by the new and emerging web-based interactive services increasingly being offered by broadcasters, operators and service providers. These new services will require a new breed of STB and TV user interfaces, based on advanced graphics technologies.

STMicroelectronics, the world leader in STB chips, already offers broadcasters, operators, and STB and digital TV manufacturers advanced 3D graphics effects within its latest high-definition video consumer platforms. Based on its latest generation of high-definition set-top-box processors, including the STi7105, STi7111 and the recently announced STi7141, together with advanced software libraries, these leading-edge digital consumer TV platforms from ST offer advanced 3D graphic acceleration capabilities for a new generation of user interfaces, enabling: 3D dynamic effects, such as transparency, mirroring, rotation and zoom-in and zoom-out; graphical compositions, or animations, combined with live HD video pictures; and HD-resolution dynamic 3D-looking user interfaces.

“As a long-time leader in the set-top-box and digital TV market, ST has continuously been at the forefront in providing broadcasters and consumer OEMs the right technologies at the right time for the development of world-class home entertainment products,” said Laurent Remont, Advanced System Architecture Director, Home Entertainment and Displays Group, STMicroelectronics. “HDTV is now the standard in this market, and 3D graphics technology at high-definition resolution has an increasingly important role to play in further heightening the entertainment experience for consumers.”

In addition, ST also announced today its plans for its next generation of STB and digital HDTV application platforms with the licensing of the ARM(R) Mali(TM)-400 MP multicore scalable graphics processing unit (GPU) technology to meet the growing demand for superior graphics on increasing screen resolutions in home entertainment products.

ST has licensed the technology from ARM to integrate further enhanced HD resolution graphics capabilities into next-generation STB and TV processors by providing acceleration for full ‘immersive’ polygonal 3D and vector graphics to deliver the seamless composition of graphics and video for the best possible user experience from the next wave of web-based interactive services.

“STMicroelectronics is a proven leader in the digital set-top-box and HDTV industry and a longstanding partner of ARM,” said Lance Howarth, vice president and general manager, Media Processing Division, ARM. “By working closely to define the GPU architecture of the future, we are together shaping how consumers will interact with their choice of screen-based devices.”

ST’s STi7105, STi7111 and STi7141 based STB and digital TV platforms, which take full advantage of an OpenGL-ES 1.1 subset 3D-graphics application programming interface, are sampling now to lead customers. Samples of ST’s next-generation HDTV products implementing the ARM Mali graphics processor, compliant with the OpenGL ES 2.0 interface standard, are planned for later this year.

About STMicroelectronics

STMicroelectronics is a global leader in developing and delivering semiconductor solutions across the spectrum of microelectronics applications. An unrivalled combination of silicon and system expertise, manufacturing strength, Intellectual Property (IP) portfolio and strategic partners positions the Company at the forefront of System-on-Chip (SoC) technology and its products play a key role in enabling today’s convergence markets. The Company’s shares are traded on the New York Stock Exchange, on Euronext Paris and on the Milan Stock Exchange. In 2007, the Company’s net revenues were $10 billion. Further information on ST can be found at www.st.com.

SOURCE STMicroelectronics


Source: newswire



comments powered by Disqus