DemandTec to Showcase Customer-Centricity and Next Generation Retail Optimization at NRF BIG Show

SAN CARLOS, Calif., Jan. 8 /PRNewswire-FirstCall/ — DemandTec, Inc.
(Nasdaq: DMAN), a leading provider of on-demand optimization solutions for
retailers and consumer products manufacturers, will be presenting industry
best practices and exhibiting next generation solutions at the upcoming
National Retail Federation’s (NRF) 2009 Convention and Expo. The 98th NRF “BIG
Show” takes place January 11 through 14, 2009 at the Jacob K. Javits
Convention Center in New York City.

NRF Forum Presentation

DemandTec is pleased to invite NRF attendees to a special NRF Forum
session entitled “Are You Truly a Customer-Centric Retailer?” The Forum will
address several critical questions now facing retailers, including: what does
it mean to be a customer-centric retailer and how do you translate customer
insights into marketing and merchandising plans that build long-term customer
loyalty?

Co-moderated by DemandTec and DemandTec business partner, Precima, the
Forum session will feature:

    *  Leslie Hand of IDC's Global Retail Insights previewing results of a
       recent survey conducted with retailers and manufacturers to assess the
       state of customer-centricity in the industry.  Final survey results
       will be published January 20th (Request a copy:

http://www.demandtec.com/retailsurvey).

    *  Denise Darragh, vice president of marketing and advertising for Rexall
       PharmaPlus presenting a case study of the Canadian drug chain's
       customer-centricity programs.
    *  Daniel Moe, vice president of merchandising operations and pricing for
       Best Buy presenting a case study on the U.S. electronics retailer's
       customer-centric initiatives.

The Forum session takes place on Sunday January 11, 2009 from 8:30 to
10:00 AM, in Hall E, Room 1E14/15/16.

DemandTec Exhibit and NextGen Power Hours

The DemandTec Booth (#2026) will feature the next generation in customer
segmentation, consumer demand modeling, and retail optimization. Solutions
for lifecycle price optimization, assortment optimization, end-to-end
promotion management, and targeted marketing will be highlighted. Show
attendees and members of the media are invited to visit DemandTec on the Expo
floor during show hours, 9:00 AM to 6:30 PM, Monday, January 12th and Tuesday,
January 13th. For further information, please email events@demandtec.com.

DemandTec will also be hosting interactive, one-hour workshops on two key
components of retail optimization’s next generation:

    *  Workshop 1:   Infuse Customer Insights and Segmentation Into All
       Merchandising Decisions
    *  Workshop 2:  Optimize Assortments Based on Understanding Incrementality

Available NextGen Power Hour workshop dates are Monday, January 12th and
Tuesday, January 13th from 9:00 am to 6:30 pm. Retailers may reserve a seat
for a private session at
http://www.demandtec.com/company/news/events/nrf2009.php or in person at the
DemandTec booth (#2026)

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies
to optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec’s science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 140 leading retail and consumer products
manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra
Foods, Delhaize America, Dr Pepper Snapple Group, General Mills, Giant-
Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and Sara Lee.
Connected via the DemandTec TradePoint Network(TM), DemandTec customers have
collaborated online on more than 1.8 million trade deals. For more
information, please visit http://www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding
DemandTec’s expectations, hopes, plans, intentions or strategies, including
statements about the effectiveness of DemandTec’s solutions. These forward-
looking statements involve risks and uncertainties, as well as assumptions
that, if they do not fully materialize or prove incorrect, could cause our
results to differ materially from those expressed or implied by such forward-
looking statements. The risks and uncertainties include those described in
DemandTec’s documents filed with or furnished to the Securities and Exchange
Commission. All forward-looking statements in this press release are based on
information available to DemandTec as of the date hereof, and DemandTec
assumes no obligation to update these forward-looking statements.

     Media Contact:
     Cassandra Moren, DemandTec, Inc.
     (650) 226-4690
     cassandra.moren@demandtec.com

     Investor Contact:
     Tim Shanahan, DemandTec, Inc.
     (650) 226-4603
     tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec,
Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.