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Creative Introduces a Breakthrough for iTunes Users - Sound Blaster for iTunes

Posted on: Thursday, 8 January 2009, 06:00 CST

LAS VEGAS, Jan. 8 /PRNewswire/ -- Creative today announced Sound Blaster(R) for iTunes(R), a breakthrough for the more than 100 million people who listen to iTunes music and Internet radio on their PC or Mac. Sound Blaster for iTunes upgrades your PC or Mac to a premium wireless sound system that enables you to use the iTunes interface. It's about the size of a thumb drive, and it just plugs it into the USB connection on your PC - it's as easy to use as iTunes itself. Sound Blaster for iTunes is the perfect solution for everyone who has iTunes on their PC or Mac, allowing them to listen to their music wirelessly and enhancing the quality of the playback. Sound Blaster for iTunes will be unveiled for the first time this week at the Consumer Electronics Show in Las Vegas in the Creative exhibit #30651 in the South Hall of the Las Vegas Convention Center.

Sound Blaster for iTunes allows you to wirelessly connect your PC or Mac to speakers when you listen to your iTunes or MP3 music. You no longer have to connect speaker cables from your PC or Mac directly to your speaker system, because it plays back music wirelessly through Creative wireless speakers or Creative wireless headphones throughout your home. Sound Blaster for iTunes can also play back your music wirelessly through Creative Wireless Receivers connected to your existing powered speaker systems. Now you can take your notebook PC or Mac from one room to another while you listen to iTunes music without skipping a beat. Sound Blaster for iTunes enables you to select up to four specific rooms where you want to wirelessly play back your music or you can broadcast to systems throughout your home.

Sound Blaster for iTunes makes every iTunes or MP3 track on your Mac or PC sound dramatically better, including protected or unprotected music you bought from iTunes or that you ripped from your CDs. It even improves virtually all of your music, including music from MySpace and YouTube, and your favorite Internet music from sites such as Pandora, Slacker and LastFM, and music streaming from sites as Napster and Rhapsody. Sound Blaster for iTunes restores the lost highs and lows that are missing from music by utilizing award-winning X-Fi(R) audio technology.

"One of the key drivers of the iTunes and MP3 revolution was being able to download music from the Internet and store it on your computer or a portable handheld player that had a very small amount of memory. iTunes and MP3 compressed the music so it was only a fraction of the original size, making it quicker to download a track on the Internet, and you could store more tracks on your handheld player. In the process of making iTunes and MP3 tracks smaller so they could be downloaded, the music lost its highs and lows. Because of the popularity of iTunes, many people have heard their music in only that format so they may not know that their music should sound a lot better. Sound Blaster for iTunes does for audio what HDTV did for video, providing a significant quality improvement," said Craig McHugh, president and COO of Creative Labs, Inc. "Many people lust after high-end audio equipment and some are willing to pay hundreds or even thousands of dollars to get better sound in their cars or their home, buying premium sound systems or upgrades. For a fraction of the price, Sound Blaster for iTunes gives you phenomenal sound quality when you play back your iTunes or MP3 tracks on your Mac or PC and it works with the iTunes interface. Plus, it turns your PC or Mac into an easy-to-use wireless home audio system, that works with iTunes - a breakthrough over much more expensive systems that make you reload all of your tracks and don't work with iTunes software and can't play back iTunes protected music."

Creative GigaWorks T20W Series II Speaker System

Sound Blaster for iTunes also plays music wirelessly through the GigaWorks(R) T20W Series II speaker system in any room of the home, eliminating the need to connect a PC or Mac to speakers. Connect multiple GigaWorks T20W Series II speaker systems up to 100 feet away from your notebook or desktop, and audio will play wirelessly with no delays or dropouts, without requiring a wireless network. You can also set up individual zones to control playback independently in specific rooms.

Based on the improved GigaWorks T20 Series II to deliver more accurate playback, the Creative GigaWorks T20W Series II speaker system features Creative's BasXPort(TM) technology so it delivers powerful bass without the need for a subwoofer. The high-performance speaker system contains a cloth dome tweeter and woven glass fiber woofer driver, in a distinctive yellow that ideally complements the sleek black design of the speaker system.

Pricing and Availability

Sound Blaster for iTunes is priced at US$99.99, and is slated for availability in Spring of 2009. The Creative GigaWorks T20W Series II speaker system, priced at US$129.99, is slated for availability this month. The Creative Wireless Receiver, priced at US$69.99, is now available at Creative.com. For more information visit Creative.com.

About Creative

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN(R) MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, X-Fi, GigaWorks, BasXPort, Crystalizer, CMSS-3D and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. iTunes is a registered trademark of Apple, Inc. All other trademarks are the property of their respective owners.

SOURCE Creative Technology Ltd.

Source: PR Newswire

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