NAVTEQ LocationPoint Advertising Featured at IPG Emerging Media Lab
digital map data for location-based solutions and vehicle navigation, today
announced it is working with the Interpublic (IPG) Emerging Media Lab
(http://www.ipglab.com) to demonstrate NAVTEQ LocationPoint(TM) advertising
featuring new mobile location based targeting capabilities for marketers. The
IPG Emerging Media Lab, a division of Mediabrands, allows Interpublic
agencies, their clients, marketers and vendor lab members to experience new
trends and technologies shaping the advertising industry. NAVTEQ is also
demonstrating its NAVTEQ LocationPoint capabilities at CES Booth #36225, South
Hall 4,
The Lab will feature an array of location based services using NAVTEQ
LocationPoint advertising technology. These demonstrations will allow
marketers to experience the benefits of pinpoint consumer targeting with
engaging interactive promotions using mapping and GPS technology. The Lab
will also work with NAVTEQ to facilitate meetings with IPG agencies and their
clients.
Available across mobile phones, PNDs and in-vehicle navigation systems,
NAVTEQ LocationPoint advertising empowers marketers with the ability to reach
and engage consumers where and when they make shopping and purchasing
decisions. Research indicates more favorable consumer reaction to advertising
directly relevant to their mobile experience. Benefiting both the advertiser
and the consumer, NAVTEQ LocationPoint precisely targets on-the-go audiences
with highly relevant promotions while offering mobile consumers unobtrusive,
location aware advertising content that can enhance their navigation
experience.
NAVTEQ LocationPoint reaches mobile consumers with the following
capabilities:
— Precisely located retailer and service storefronts can be embedded in
the NAVTEQ map to be discovered and viewed by consumers who travel in
proximity to advertiser locations
— Contextually relevant promotional advertising can be displayed on
device screens of nearby navigation users as they request location content
such as points of interest (POIs) and traffic information or view maps
— Timely interactive promotions can include special offers, coupons and
sweepstakes to engage users and drive customers to the advertiser’s front door
NAVTEQ LocationPoint advertising services are particularly relevant to
categories targeting consumers-on-the-go: fuel, food and drink, convenience,
grocery, pharmacy, auto services, lodging, banking and retail shopping.
NAVTEQ LocationPoint can increase storefront awareness and drive store visits
by reaching users when they are already in-market.
“With the rapidly increasing consumer demand for GPS-based systems and
mobile navigation content, we’re helping marketers take advantage of powerful
advertising opportunities. Using NAVTEQ LocationPoint, advertisers can target
mobile audiences with meaningful messages that provide immediate benefits to
consumers exactly where and when they’re making purchase decisions,” said
Emerging Media Lab will bring these new capabilities and benefits to life for
marketers, and I look forward to working with IPG agencies and their clients.”
“Location-based services are one of the most exciting and relevant
solutions for marketers to explore in the coming year,” said
senior vice president, director, IPG Emerging Media Lab. “NAVTEQ is
best-in-class in its category and we are thrilled to be working together to
share the technology with our agency and marketer partners.”
“The introduction of NAVTEQ into the Lab environment will help us
demonstrate applications and solutions on mobile phones, PNDs and ‘in-car’
devices. NAVTEQ and the Lab will continuously update demonstrations with
enhancements to enable a cutting edge experience for our Lab partners,” said
Emerging Media Lab.
The IPG Emerging Media Lab is enabling the digital future by focusing on
the dynamics between technology, behavior and communications. The Lab was
built as both a physical space where agencies and clients can immerse
themselves in the latest technologies, as well as a virtual space with a blog,
weekly emerging media updates, and an online repository of thought leadership
from an array of industry leaders. It features a digital living room, a smart
kitchen, mobile room, state-of-the-art conference center, and a Digital
Out-of-Home Experience.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for
automotive navigation systems, mobile navigation devices, Internet-based
mapping applications, and government and business solutions. NAVTEQ creates
the digital maps and map content that power navigation and location-based
services solutions around the world. The
1985 and has approximately 4,000 employees located in 196 offices and in 43
countries.
NAVTEQ and NAVTEQ LocationPoint are trademarks in the U.S. and other
countries. All rights reserved.
About The Interpublic Emerging Media Lab
The Interpublic Emerging Media Lab opened in
IPG companies, their clients, marketers and vendor Lab members with a physical
and virtual space in which to experience the trends and technologies that are
shaping the consumer media experience, today and into the future. Located in
the latest in broadband, wireless and emerging media. The Lab also
facilitates emerging media upfronts and exclusive partnerships with companies
like Joost and TiVo. The Lab is a part of the Mediabrands network of agencies
within IPG.
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SOURCE NAVTEQ