Terra Launches Atom Project in U.S. and Latin America

January 12, 2009

Modern layout and interactive tools launch Terra into the third generation of digital media

Beginning in January and on the 7th of every month throughout 2009, Terra will take users one step closer to a totally refined and redefined internet experience

MIAMI, Jan. 12 /PRNewswire-USNewswire/ – Terra, a leading internet company and original digital content producer with a primary focus on the US Hispanic experience, is launching its 12-step revolution to a new Terra.com. Dubbed the Atom Project, this yearlong initiative comprises new, cutting-edge components that will be introduced one at a time to the portal’s 60 million users on the seventh day of every month. This month, the first phase of Terra’s renovations hit the homepage and main page of each channel. Among the innovations that will transform the way consumers access both editorial content and user generated content on multiple platforms include third generation social networking tools, fresh layouts and unprecedented content integration.

“Atom is the seed for the portal of the future. $10 million was invested in the program’s development, which involved the participation of 400 Terra employees and approximately 300 experts from the design and Internet industries,” said Fernando Madeira, general director of Terra Latin America. “The entire project is based on creating the best experience for users, through the multiplatform offering of content and social tools. Every 7th of the month will be a day of innovation for the portal and its users.”

The new Terra is designed to increase personalization, interactivity and accessibility. For example, an improved search function will enhance access to desired content; users will be able to move seamlessly between channels and subchannels; and it will be possible to simultaneously view, send and discuss a video, photo or article in a single click. The Atom Project also extends to mobile formats for Smartphones, including the iPhone, allowing for rich media and high impact advertising.

In addition to the groundbreaking technology, original content will remain a top priority for Terra. In January, Terra will bring exclusive coverage of the inauguration, the Oscars, the World Social Forum, a special on the twentieth anniversary of the Fall of the Berlin Wall, the Dakar Rally and the Libertadores Cup. Also in January, the online Terra Magazine will introduce articles from leading New York Timescolumnists Umberto Eco, Mikhail Gorbachev and Thomas Friedman.

About Terra USA

Terra USA (www.terra.com) is a leading internet company and original digital content producer with a primary focus on the US Hispanic experience including 29 channels in English and Spanish. Terra USA reaches the broadest audience in the U.S. Hispanic market according to comScore Media Metrix and Nielsen/Net Ratings. Terra USA offers interactive tools and unites the most relevant professional and user generated content, offering a unique experience to the user.

Terra USA is part of Terra Latin America, which celebrates its 10-year anniversary in 2009. With presence in 18 countries, including the United States, Terra Latin America has approximately 60 million unique visitors per month, 8 million unique users per month on Terra TV, with an average of 66 million streamings per month and a collection of 250 thousand videos.

Terra Latin America is the leading internet company in the region. In 2007 Terra Latin-America reported $500 USD million in net revenues with portals in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, United States, Uruguay and Venezuela.


Source: newswire

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