Clarity Consulting Brings Interactive Design to Retail
Software-based solutions leverage Microsoft Surface multi-touch device to reduce costs and provide brand-differentiating consumer experiences
On display at the National Retail Federation’s Annual Expo (Retail’s BIG Show) in
Clarity’s Interactive Design applications — when combined with Surface or other multi-touch devices — enable consumer exploring, learning, creating, buying and much more. Specific examples include:
1. Purchase & Up-Sell -- The Interactive Gift Registry -- Perfect for home or department stores, Clarity's Interactive Registry application takes an often under-utilized piece of a retailer's business and makes it more engaging and profitable. -- As a bride, groom or expectant mother selects their gifts they collect product cards, which they drop onto the top of the Surface device. Full pictures and product info appear and the registrant can organize, drag and drop the products into their registry bucket. Once completed, they can then send emails to their friends with their registry info. -- The gift buyer can print out the email, bring it into the store, and place it on the Surface device. Instantly, they will see a visual display of the registry along with automatic updates of the items available for purchase plus suggestions for complementary items. -- For example, if a bridge registers for dishes, the Interactive Registry might also show the latest chargers that match. -- The "show vs. tell" component of the Interactive Registry makes the process more engaging, simpler and fun for both registrant and gift- giver. It also encourages purchase and up-sell, while setting apart the retailer from the competition.
2. Customization -- Design & Buy Application -- Created for a clothing or accessories retailer, Clarity's Design & Buy application engages consumers in the creation/customization of their product to encourage additional purchases and brand loyalty. -- Originally designed for a children's clothing store, the Design & Buy Application lets kids design the images or patterns on t-shirts, jeans or accessories. The child simply picks out a clothing item then pulls up the image of the item on the Surface device. -- Next, they choose the colors and graphics they like, and "drop" them onto the clothing item to see how it looks. If they like it, the image is printed on the clothing item right there -- in store. If not, they can try again. -- The interactive, customization provides a new way for retailers to reach out to consumers, letting them participate in the design and delivery of their product.
“Now more than ever, retailers need to give consumers a unique reason to buy, and buy from them versus the competition,” said
About Clarity Consulting Inc.
Clarity Consulting Inc. develops, customizes and implements software solutions to help clients achieve their unique visions and drive business results. Clarity’s versatile and talented consultants specialize in application development, business intelligence, legacy integration and e-commerce websites for a range of clients, from retail and manufacturing industries to financial institutions. Clarity Consulting Inc. is based in
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