CCID Consulting: Review of China’s Internet Market in 2008 and Outlook for 2009
research, consulting and IT outsourcing service provider, and the first
Chinese consulting firm listed in
HK08235), recently reviewed
outlook for 2009.
The year 2008 was an extraordinary year for the Chinese and global
Internet market: from Facebook’s overtaking of MySpace to the rapid rise of
xiaonei.com and kaixin.com in
frequent changes in the high-level executives in Sina and Shanda,
Internet market experienced along with the rest of the world the optimism,
changes, competitions, and then the financial crisis at the end of the year.
Licensed Operations Standardize Competitions Between Enterprises
2008 was a landmark year with the introduction of a series of licenses.
Starting with the audio and video service permit issued to video websites on
Subsequently,
online stores in terms of business license applications. China Central Bank
will also formulate corresponding provisions for the electronic payment
industry.
Despite aspects for further improvement during the early period of their
issuance, the licenses will play a certain active role in standardizing
competitions in the market. Taking the video license as an example, almost 300
enterprises have obtained the license since the beginning of the year. In the
future, licenses will become more open.
SNS Moved from a Website to Become a Platform
SNS was no doubt the biggest highlight in
Though SNS has quietly developed in
much recognition until the coming of the fast-rising Facebook. Overnight, the
passion for entrepreneurship generated by SNS spreaded rapidly. Soon,
xiaonei.com, zhanzuo.com, 51.com and kaixin.com which are similar to Facebook
have become the hot areas for a new round of investment in
market. In April, China InterActive Corp. obtained an investment of
million
In addition to the eye-catching professional SNS websites, Sina, Yahoo and
other portal websites, vertical websites and telecom carriers have also
explored the SNS model. The joining of these forces has brought more
opportunities to SNS.
Looking back at the features of development of SNS in 2008, OpenAPI and
Widget applications have become the logic trend. In the future, the
development direction of SNS should be based on OpenAPI to get a bigger room
for cross-platform and cross-regional development. It will gradually change
from friend-making websites to friend-making platforms that provide
technological frameworks and system user resources. Through continuous
integration of all kinds of software and services, it will become a more
integrated platform. These software and services that operate on SNS contain
unlimited business values to be tapped into.
The Chances of Success for Video Websites
The year 2008 saw some ups and downs for
it was the introduction of the provisions for video website licensing which
set strict viewing conditions. These provisions once became a threshold before
video websites. The subsequent occurrence of a series of major events put
video websites to the forefront of news broadcasting. During the Olympic Games,
the huge online video traffic and full data both proved that online video is
gradually changing netizens’ viewing habit. Through cooperative and
standardized operations, video websites have started to make new
considerations on profit model innovations. On one hand, it is to take
advantage of Web2.0 to strengthen users’ loyalty to original content video
sharing. The other is to realize the commercial values of copyright video
contents.
As online video technology gradually improves and network bandwidth
increases in the future, online video will bring richer and better user
experiences to netizens. More netizens will gradually shift their attention
from TV and other traditional media to online video, thus forming a good
complementary relationship with TV and film.
E-Business Becoming the Mainstream
E-business has long been defined as a kind of sales channel and even a
kind of fashion- and trend-oriented sales channel. As a result, it exists as
an assisting channel to mainstream sales channels. In 2008, E-business made
important breakthroughs in the B2C field in
investment value increased fast. A large number of traditional industry
segments such as goods for mothers and babies, IT digital products, jewelry
and building materials have started to enter the B2C market, and attracted
continuous attention from VC, B2C has become an important market segment which
drives the growth of
has gradually raised the position of E-business in enterprises’ business
operations.
In 2009, the B2C market in the IT digital, furniture and building material
fields will become a hot area of growth for
next few years.
At the start of 2009, the arrival of 3G license in
with great optimism. The opportunities which it brings for mobile Internet are
bound to become a warm current to drive away the cold economic winter.
Meanwhile, it will also provide a greater driving force for the transformation
and development of Internet enterprises.
About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the
first Chinese consulting firm listed in the Growth Enterprise Market of the
Stock Exchange (GEM) of
affiliated with China Center for Information Industry Development (hereinafter
known as CCID Group). Headquartered in
up branch offices in
over 300 professional consultants after many years of development. The
company’s business scope has covered over 200 large and medium-sized cities in
Based on major areas of competitiveness: industrial resources, information
technology and data channels, CCID Consulting provides customers with public
policy establishment, industry competitiveness upgrading, development strategy
and planning, marketing strategy and research, HR management, IT programming
and management. CCID Consulting’s customers range from industrial users in
electronics, telecommunications, energy, finance, automobile, to government
departments at all levels and diversified industrial parks. CCID Consulting
commits itself to becoming the No. 1 advisor for enterprise management, the No.
1 consultancy for government decisions and the No. 1 brand for informatization
consulting.
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
SOURCE CCID Consulting Co., Ltd.