Quantcast
Last updated on June 1, 2012 at 18:41 EDT

Anthem Blue Cross Expands Zagat Health Survey Tool to San Francisco, San Diego and Sacramento

January 20, 2009
Repost This

WOODLAND HILLS, Calif., Jan. 20 /PRNewswire/ — Anthem Blue Cross today
announced the expansion of the Zagat Health Survey, an online survey tool that
will allow consumers to share their physician experiences with others
regarding physicians throughout the greater San Francisco, San Diego and
Sacramento areas. In January 2008, Anthem Blue Cross launched the tool for
members to rate physicians in the greater Los Angeles market.

“We’re pleased to expand this tool, allowing our members to review and
share feedback about physicians throughout these additional areas of the
state,” said Leslie A. Margolin, president of Anthem Blue Cross. “Since
launching the tool last year, we have seen a very positive response from our
members, as nearly 90 percent of members who completed the survey recommended
their providers and offered useful comments about their experiences.”

Working with Zagat Survey, Anthem Blue Cross is helping to address an
unmet need for peer-to-peer interaction among health care consumers. The Zagat
Health Survey tool provides a vehicle for members to review physicians based
on a set of distinct criteria, creating a trusted resource to support informed
member decision-making. This tool not only helps members, but is also
designed to assist doctors in understanding members’ experiences.

The online survey tool allows consumers to review their doctor visits
based on:

    -- Trust -- Confidence in the physician's approach
    -- Communication -- Physician's bedside manner, responsiveness and rapport
    -- Availability -- Convenience for making appointments and physician's
       punctuality
    -- Environment -- Condition of the office, staff helpfulness, atmosphere
       and amenities

Consumers will also be asked whether they would recommend their doctor to
others. The survey also features a comments section, allowing members to
explain their ratings. These categories are solely designed to reflect a
consumer’s experience with a physician and not to reflect the quality of care
received.

For each network physician, the online entry will display contact
information, ratings on a 30-point scale for each of the four categories, and
the percentage of members who recommend that physician. The most recent
comments will be displayed first, and members will have the option to rate the
usefulness of comments and report suspicious comments. Anthem Blue Cross
members can complete the Zagat Health Survey by logging on to the secure
member portal on the Anthem Blue Cross Web site.

“Consumer experience feedback is an important complement to clinical
quality, cost and other information available to help consumers make informed
decisions,” said Dr. Kurt Tamaru, medical director, Anthem Blue Cross. “With
this tool, Anthem Blue Cross is giving consumers the ability to share and
learn from other people’s experiences when making the important decision about
selecting a doctor.”

About Anthem Blue Cross:

Anthem Blue Cross is the trade name of Blue Cross of California. Anthem
Blue Cross and Anthem Blue Cross Life and Health Insurance Company are
independent licensees of the Blue Cross Association. (R) ANTHEM is a
registered trademark of Anthem Insurance Companies, Inc. The Blue Cross names
and symbols are registered marks of the Blue Cross Association.

About Zagat Survey, LLC

Known as the “burgundy bible,” Zagat Survey is the world’s most trusted
source for information about where to eat, drink, stay and play. With more
than 300,000 surveyors, Zagat Survey rates and reviews restaurants, hotels,
nightlife, movies, music, golf, shopping and a range of other entertainment
categories and is lauded as the “most up-to-date,” “comprehensive” and
“reliable” guide ever published. Zagat content is available to consumers
wherever and whenever they need it: in book format, on ZAGAT.com, via the
downloadable ZAGAT TO GO for smartphones and on the mobile web with
ZAGAT.mobi. For more information, visit ZAGAT.com

SOURCE Anthem Blue Cross


Source: newswire