Samsung Mobile and SRS Labs Enter Into a Multi-Year Partnership to Optimize Audio and Voice Performance of Mobile Phones

January 21, 2009

SANTA ANA, Calif., Jan. 21 /PRNewswire-FirstCall/ — SRS Labs, Inc.
(Nasdaq: SRSL), the industry leader in surround sound, audio and voice
technologies, announced today that they’ve entered into a multi-year, multi-
technology licensing agreement with Mobile Communication Division of Samsung
Electronics Co., Ltd., the world’s second largest mobile phone provider. The
strategic deal grants Samsung Mobile Communications Division the use of
numerous SRS audio and voice technologies, including SRS Circle Surround
Headphone(TM), SRS WOW HD(TM) and SRS VIP+(TM), in mobiles phones worldwide.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)

SRS Labs and Samsung have a highly successful, strategic partnership,
offering consumers a top-quality audio experience across a wide variety of
products including LCD TVs, digital cameras and mobile phones. The newest
collaboration broadens the use of SRS’ state-of-the-art audio and voice
technologies across Samsung’s mobile products, specifically multimedia and
high-end mobile phones.

Today’s consumers are much more multimedia savvy and use their mobile
phones for much more than just a communication device. Consumers now have
access to downloadable video content; yet, the listening environment is
limited to headphones, leaving them with a flat and lackluster experience. To
address the growing mobile video market, Samsung phones will provide consumers
with compelling 5.1 surround sound over headphones enabling users to take full
advantage of the increasing amounts of “on-the-go” multichannel video content.
Phone users will better enjoy the mobile multimedia experience as better audio
translates to a superior video experience. For music-only applications,
Samsung phones will provide customers with an immersive audio experience
featuring deep, rich bass and high frequency definition. Mobile music will
sound remarkably more natural, with renewed depth and clarity — the way it
was meant to be heard.

“SRS has been a fantastic technology provider and partner for many years.
It is natural that we decided to work more closely with SRS to provide our
consumers with superior and demonstrable audio features,” says Wonsik Lee,
vice president of Samsung’s Mobile Communication Division. “With the
integration of SRS audio solutions, we are very confident that our customers
will continue enjoying the premium audio experience that they have come to
expect and demand from their mobile phones.

Despite the growth of mobile video content, mobile phones will continue to
be used first as communication devices. Recognizing this, Samsung has also
licensed SRS voice solutions that help the handset users better discern what
the caller is saying, particularly in noisy environments. Users will also
benefit from noise reduction, improving both near end and far end
communication, improved tonal quality and dynamic capabilities that adjust, in
real-time, the amount of voice intelligibility processing and overall volume
gain as needed.

“We are very excited to further expand our partnership with Samsung.
Communication is still the primary reason consumers purchase mobile phones,
but it is not the only consideration. Today’s users are more demanding with
higher quality expectation. As such, an optimal audio experience has become
just as important as a crisp, clear phone conversation to the purchase
decision,” said Allen H. Gharapetian, Vice President of Marketing for SRS
Labs. “We identified the huge influence of mobile video and multimedia
applications in the mobile phone market and have developed robust suites of
audio and voice solutions to serve these needs. Together with Samsung, we will
offer mobile consumers a tremendous, powerful combination of mobile
entertainment and communication.”

To commemorate the launch of SRS TruMedia(TM), SRS Labs is running a
sweepstakes to give away 3 Motorola MotoQ mobile phones featuring SRS
solutions! The sweepstakes will take place January 20 – February 20, 2009. To
enter for your chance to win, please visit

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio technologies
originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority in
research and application of human auditory principles. Through partnerships
with leading global CE companies, semiconductor manufacturers and software
partners, SRS audio, surround sound and voice processing technologies have
been included in over one billion electronic products sold worldwide including
HDTVs, mobile phones, portable media devices, PCs and automotive
entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio
processing with nine of the top ten name brand flat panel TVs featuring SRS
technology. Additionally, SRS Labs surround sound solutions provide the
professional broadcast and recording industries with high-performance
production, back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the US, China, Europe, Japan, Korea
and Taiwan. For more information, visit http://www.srslabs.com.

Except for historical information contained in this release, statements in
this release, including those by Mr. Gharapetian, may constitute forward-
looking statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based on
management’s belief, as well as assumptions made by, and information currently
available to, management. While the Company believes that its expectations
are based upon reasonable assumptions, there can be no assurances that the
Company’s goals and strategy will be realized. Numerous factors, including
risks and uncertainties, may affect the Company’s actual results and may cause
results to differ materially from those expressed in forward-looking
statements made by or on behalf of the Company. Some of these factors include
the acceptance of new SRS Labs’ products and technologies, the impact of
competitive products and pricing, the timely development and release of
technologies by the Company, general business and economic conditions,
especially in Asia, and other factors detailed in the Company’s Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically disclaims
any obligation to update or revise any forward-looking statement whether as a
result of new information, future developments or otherwise.

     SRS Labs, Inc. Contact:
     Cyndee Pelino, Sr. Marketing Manager

     Michael Bingham, PR Manager

     Investor Relations Contact:
     Matt Glover, Liolios Group, Inc.


Source: newswire

comments powered by Disqus