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Concordia University Has Chosen Hobsons to Jumpstart Focus on Retention

Posted on: Thursday, 22 January 2009, 06:45 CST

CINCINNATI, Jan. 22 /PRNewswire/ -- Hobsons is proud to announce Concordia University in Irvine, California has chosen Hobsons' EMT Retain to help improve the institution's early alert intervention and retention rates. With EMT Retain, Concordia will be able to quickly identify and consistently communicate with students before they are lost to attrition.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081111/CLTU018LOGO )

"Given the current economy, it's extremely important that institutions understand the impact of losing students to attrition. With effective retention strategies, institutions will not only increase their bottom line, but also their prestige and ability to recruit new, quality students. Concordia University has realized the impact retention can have on its campus and we are proud to now be a part of their retention success," said Sasha Peterson, president, Hobsons EMT.

With EMT Retain, Concordia can streamline communications and administrative tasks with an early alert automation process, allowing staff more availability to personally interact with at-risk students. Concordia will work with Hobsons to determine strategic communication goals and develop a communication plan that allows for personalization for each student. Through EMT Retain's filtering tools, the university will then have the ability to view and flag students who are considered "at-risk," based on data collected from communication plans.

To make an impact in the next year, Concordia will utilize the experience of Hobsons' Managed Services team to implement and run EMT Retain. The Managed Services team will develop communication plans, proactively deploy communication as needed, modify efforts based on response, and analyze and strategize based on student data.

"At Concordia, we realize that our students' experiences are based on multiple factors. Concordia is excited to begin using Hobsons' EMT Retain to improve our student retention strategies. With the help of Hobsons' Managed Services team, we know we will be able to make an impact on our retention rates quickly and easily," said Scott Rhodes, executive director of university admissions, Concordia University.

For information about this partnership or any of Hobsons' products or services, contact Kristin Kutz at 513-924-3347 or kkutz@hobsons-us.com

About Hobsons

Headquartered in Cincinnati, Hobsons supports education professionals in the preparation, recruitment, management, and advancement of students. With secondary school solutions, integrated marketing tools, enrollment management technology, and retention solutions, Hobsons provides innovative solutions that help students make decisions throughout the education lifecycle. For information, please visit www.hobsons-us.com .

SOURCE Hobsons

Source: PR Newswire

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