Calvin Klein Fragrances Introduces New Brand Experience at ckIN2U.com
NEW YORK, Jan. 26 /PRNewswire/ — Calvin Klein, Inc. a wholly owned subsidiary of Phillips-Van Heusen Corporation (NYSE: PVH) announced today that Calvin Klein Fragrances, a unit of Coty Inc.’s Coty Prestige division, has launched a new website for its ck IN2U fragrances.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090126/NY62588 )
The ckIN2U.com website will open an exciting interactive virtual world and feature engaging widgets that easily migrate from the website to users’ social networking pages, allowing them to experience the brand in their own on-line worlds.
Designed as a ‘digital scavenger hunt’ and set in a sexy New York loft space, the website brings users into the virtual world of ck IN2U and alludes to what happened the night before. Certain clues prompt the user to engage in the site, while others are simply uncovered as they spend time in the loft sampling the fragrance or texting a friend.
An energetic brand experience, the ck IN2U website incorporates a variety of virtual game widgets that provide a fun, useful on-line experience that are easy to adapt and share. Widgets can be added directly onto social networking profiles, blogs, personal websites, or shared via e-mail and include “ck IN2U chemistry” — a flirty game that calculates if your crush is meant to be, and “guess who’s IN2U,” an application developed just for Facebook(C) that allows friends to send anonymous clues to one another until one has guessed the other’s identity.
“We wanted to speak to consumers in a fun, interactive new format and introduce them to the ck IN2U couple and their lifestyle,” said
Stacie Hoffmeister, Director, Calvin Klein Fragrances Global Marketing. “Users can explore the couple’s connection with no commitment mind set. The website also gives them the opportunity to sample and keep up-to-date with the brand and experience it in their own virtual lifestyle.”
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein,
Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home.
Phillips-Van Heusen Corporation is one of the world’s largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands,
Van Heusen, Calvin Klein, IZOD, ARROW, Bass and
G.H. Bass & Co., and its licensed brands, including
Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors,
Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud,
Tommy Hilfiger, Perry Ellis Portfolio, DKNY, and Timberland.
About Coty Inc.
Coty was created in Paris in 1904 by
Francois Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is the world’s largest fragrance company and a recognized leader in global beauty with annual net sales of $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Balenciaga, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Home Skin Lab,
Jennifer Lopez,
Jette Joop,
Jil Sander, JOOP!,
Karl Lagerfeld,
Kenneth Cole, L.A.M.B. fragrance by
Gwen Stefani, Lancaster,
Marc Jacobs, Nautica, Nikos,
Phat Farm,
Sarah Jessica Parker,
Vera Wang,
Vivienne Westwood and
Wolfgang Joop.
The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor,
Celine Dion, Chupa Chups,
David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation,
Halle Berry, Jovan,
Kate Moss,
Kylie Minogue, La Cross, La Voce by
Renee Fleming, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin(1), Playboy, Rimmel,
Sally Hansen, Shania Twain, Stetson,
Tim McGraw,
Tonino Lamborghini and Vanilla Fields.
Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of
Nina Ricci,
Carolina Herrera, Prada, and Paco Rabanne in the United States and Canada.
For additional information about Coty Inc., please visit www.coty.com.
(1). Not available in North America
About iris Worldwide:
iris Worldwide is an independent, integrated marketing micro-network working across all media and all disciplines. Working with an enviable roster of global clients that include Coty, Shell, Sony Ericsson, ING, adidas and Coca Cola, the agency is committed to ‘Media Anything, Idea Everything’ — a creative vision that encompasses iris’ interpretation of integrated marketing. Established in 1999 by
Ian Millner and
Stewart Shanley, iris has shown considerable development in the last nine years, now employing over 550 people globally. With offices in London, Manchester, New York, LA, Miami, New Delhi, Singapore and Sydney, iris is planning to further expand its independent global micro-network with more offices opening in the near future. For more information please see www.irisnation.com.
SOURCE Calvin Klein, Inc.
