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SRS Labs Announces Availability of PureSpeech(TM) Bluetooth Audio Solution for Mobile Phones and Accessories

Posted on: Tuesday, 27 January 2009, 07:00 CST

The cutting-edge advanced Bluetooth(R) audio solution for Bluetooth headsets enables superior audio clarity for both the "near-end" user and "far-end" call recipient

SANTA ANA, Calif. and UK, Jan. 27 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, and CSR (LSE: CSR), the technology and market leader in the Bluetooth industry and a worldwide provider of wireless connectivity solutions, announced today that their jointly developed PureSpeech Bluetooth audio enhancement solution is expected to reach worldwide deployment by the end of Q1, 2009.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)

In September 2008, SRS Labs and CSR entered into a joint engineering and marketing partnership through CSR's eXtension Partner Program to create PureSpeech(TM). This ground breaking new product offers CE and IT manufacturers a comprehensive Bluetooth audio solution - bringing together the complementary expertise of the world's number one supplier of Bluetooth headset technology and the electronic industry's leader in audio processing and optimization.

PureSpeech delivers noticeable improvements to the audio clarity of Bluetooth mono headsets by combining SRS Labs' VIP+(TM) technology, which improves audio quality at the near end (what you, as the caller, hears), with CSR's Clear Voice Capture (CVC) noise reduction technology, which improves audio quality at the far end (what the other person, the recipient, hears). PureSpeech will be available as an option on CSR's DSP-based BlueCore Multimedia Bluetooth silicon.

"The demand for bringing clarity and an even higher audio quality to Bluetooth communications has recently become paramount given the number of devices that are Bluetooth capable and the incredible demand for wireless, hands-free communication worldwide," said Alan Kraemer, Chief Technology Officer, SRS Labs. "Working with CSR, the industry leader in Bluetooth headset technology, SRS is now able to effectively bring the same kind of audio advances to the wireless world that we have brought to HDTVs, PCs, portable media and automotive sound."

PureSpeech is a complete audio solution for manufacturers of Bluetooth devices that delivers an important competitive advantage by significantly improving sound clarity and tonal quality for both participants in a mobile phone call, even if one party does not have a PureSpeech-enabled headset/device. SRS VIP+ voice intelligibility processing technology ensures the user can hear the call even in a noisy environment, by dynamically maximizing speech intelligibility through selective formant enhancement. At the same time, CSR's CVC software provides highly efficient removal of noise around the speaker using a Bluetooth headset - benefiting someone listening to the caller at the far end.

Anthony Murray, Senior Vice President of CSR's Audio Connectivity Business Unit commented "Last September, CSR and SRS partnered to develop PureSpeech through CSR's eXtension Partner Program, and I am excited to see our incredible progress in such a short period of time. PureSpeech is a revolutionary product that will significantly improve the overall audio quality of both the sent and received audio of any Bluetooth headset using CSR's solution."

Since 2006, SRS has provided its WOW HD(TM) stereo enhancement technology to CSR's eXtension Partner Program of enhancements to the Digital Signal Processor (DSP) on its BlueCore5 Multimedia IC. CSR's Multimedia platform is the only Bluetooth platform available which can support such third party audio enhancement software.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Kraemer, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SRS Labs, Inc. Contact: Cyndee Pelino, Sr. Marketing Manager Michael Bingham, PR Manager 949-442-5518 949-442-5582 cyndeep@srslabs.com michaelb@srslabs.com Investor Relations Contact: Matt Glover, Liolios Group, Inc. 949-574-3860 info@liolios.com

SOURCE SRS Labs, Inc.

Source: PR Newswire

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