New Survey Raises Consumer Online Privacy Awareness
Data Privacy Day tomorrow, opportunity for consumer education on privacy issues
This survey, which follows closely on the heels of a Consumer Policy Solutions survey released in May that revealed protecting personal privacy is a top consumer concern, takes a closer look at consumers understanding of online privacy. Many respondents were unaware of the tracking, collecting and sharing of information that occurs as a result of online activities.
“Consumers care about protecting their privacy on the Internet, but they do not necessarily know how to protect themselves nor do they understand how the process works,” said
In response to the findings of the survey, Consumer Policy Solutions is launching a website www.ConsumerPrivacyAwareness.org dedicated to educating and informing consumers about online privacy issues.
The survey found that:
Consumers think they are knowledgeable about online privacy, but many are unaware of how their activity and behaviors can be followed and collected online.
- 70% of Internet users say they are very or fairly knowledgeable about how to protect their personal privacy online
- 42% are unsure whether their online activity is tracked and recorded by companies for commercial purposes
- 12% believe that tracking by companies for commercial purposes does not happen at all
Consumers do not always read privacy policies.
- 30% have read online retailers’ privacy policies closely
- 18% have read search engine privacy policies closely
Parents know less than they think about their children’s privacy online when it comes to sites tracking their children’s online activity.
- 69% of parents say they are very or fairly knowledgeable about how to protect their children’s privacy online, but 29% are not even sure whether the websites their children use have privacy policies and just 31% have read the privacy policies of the websites their children visit closely.
- 56% are unsure whether children’s online activity can be tracked by companies for commercial purposes.
For more information on the survey go to: www.ConsumerPrivacyAwareness.org
About Consumer Policy Solutions
SOURCE Consumer Policy Solutions