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HubSpot Announces Business Blogging Platform for its Internet Marketing System

Posted on: Thursday, 29 January 2009, 08:00 CST

- Business Blogging Tool Optimizes for Search Engines and Social Media -

CAMBRIDGE, Mass., Jan. 29 /PRNewswire/ --

News Facts

• HubSpot has announced the Business Blogging Platform blogging software for its Internet marketing system to provide users with an easy-to-use tool to add a business blog to their website and include in-depth blog analytics.
• For marketers, blogging produces fresh, targeted content and helps attract more inbound links, which improves search engine rankings. A business blog also allows companies to engage in a two-way dialogue with potential customers, keeping them constantly engaged with the company. HubSpot's Business Blogging Platform simplifies the process of launching a business blog.
• The Business Blogging Platform also takes care of complicated setup and integration issues, helps users create a customized blog template and connects users to important social media sites to distribute content across the Internet.
• HubSpot's Business Blogging Platform also includes in-depth blog analytics, making it easy for users to assess the impact of their blogs. The tool sorts posts by authors, inbound links, comments, page grade or visitors and lists the blog's most successful articles. It also offers advice about how to make the blog into an even more powerful marketing tool.
• The Business Blogging Platform is available in the HubSpot Owner and HubSpot Marketer systems.
• HubSpot offers an Internet marketing system that integrates SEO, social media and marketing analytics to help customers drive traffic to their websites and convert a greater percentage of them into customers. HubSpot also offers free marketing resources at http://www.hubspot.com/marketing-resources.
• To view a video on the five best blog article types, a segment from HubSpot's Advanced Business Blogging Webinar, visit http://www.youtube.com/watch?v=H-VHDK5JOb4.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090129/NE64007LOGO )

Quote, Attributable to Brian Halligan, CEO and Founder, HubSpot

"I cannot stress enough the importance of launching and maintaining a blog for the advancement of your business. At HubSpot, we are firm believers that business blogging should be a central part of all businesses' inbound marketing strategies. Our system's Business Blogging Platform is a simple tool that enables our clients to effectively communicate with their customers and also improve their search engine optimization."

About HubSpot

HubSpot is an Internet marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them into paying customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.

SOURCE HubSpot

Source: PR Newswire

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