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St. Michael Strategies Announces a New Traffic Counting Pilot Project Program

Posted on: Thursday, 29 January 2009, 12:47 CST

MONTREAL, Jan. 29 /PRNewswire/ -- St. Michael Strategies announces a new traffic counting Pilot Project program for qualifying North American retail chains with 50 or more stores.

"Relatively minor staffing changes to key selling days can have a significant impact on sales," says David Di Cristo, SMS EVP and General Manager, "and traffic data provides a more accurate basis for re-allocation of selling staff hours than either sales or transactions." Traffic may be down, but a focus on improving conversion rate can offset the impact of fewer people in the stores.

The majority of the systems are being installed in specialty retail chains that generate high traffic, sell 30% or less of it, and are service sensitive. Apparel, shoes, jewelry, sporting goods, personal care products, and electronics are typical store categories. Most are installing systems in all stores.

St. Michael Strategies will install all equipment and software at up to 3 chain locations, collect traffic and related data daily, generate reports, and provide a project facilitator to suggest ways to optimize service during peak periods to improve sales and reduce selling costs. There is no charge for this 4-6 weeks pilot program for qualifying North American retail chains with 50 or more stores.

The goals of the program are to demonstrate equipment accuracy, incorporate traffic counting technology into the chain's POS environment, and demonstrate the value of conversion rate as a sales driver.

SOURCE St. Michael Strategies

Source: PR Newswire

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