Quantcast
Last updated on April 23, 2014 at 10:40 EDT

Ask.com and Symantec Announce Strategic Partnership to Make Web Searching Safer

February 3, 2009

OAKLAND, Calif. and CUPERTINO, Calif., Feb. 3 /PRNewswire-FirstCall/ –
Leading search engine Ask.com, an operating business of IAC (Nasdaq: IACI)
with 76 million monthly unique users, and Symantec Corp. (Nasdaq: SYMC), whose
Norton brand is the world’s security market share leader for consumer software
and services, today announced a multi-year, strategic partnership to deliver
the best answers and even safer search results on the Web.

Together, Ask.com and Symantec developed Safe Search, a new offering that
makes searching the Web safer by providing users with ratings before they
visit a site that could damage or infect their PC. Safe Search delivers site
ratings embedded directly into the search experience, so that users can
conduct searches directly from their Norton toolbar and see site ratings
presented on a customized search results page. Safe Search, with search
powered by Ask.com, is now available with Norton Safe Web as part of the
Norton 360 version 3.0 public beta. Norton Safe Web is a Web site rating
service introduced in beta by Symantec in August 2008.

On the customized search results page, each of the Ask-generated search
results will be safety-rated by Symantec using a color-coded icon to help the
consumer decide whether to visit or avoid sites or sections of sites that may
be potentially malicious or harmful. Searchers will also be able to ‘mouse’
over the rating icon to receive more detail about the Safe Search rating.

Symantec and Ask.com are committed to working on features and
functionality that further extend protection for search, which underlies most
online activities. In addition to the integration of Safe Search into the
Norton toolbar, Ask.com plans to continue to work with Symantec to create
offerings that improve search safety.

For security innovator Symantec, this partnership will provide Norton
users with additional protection while searching the Web and an enhanced
online experience, matched with a leading search innovator in Ask.com.

For search pioneer Ask.com, this partnership will introduce customers of
the industry’s leading security products to the Ask brand and Ask’s
differentiated search experience, provide Safe Search protection to a broad
audience of active users, and expand the reach of the Ask Partner Network.

The growing, global Ask Partner Network has an audience reach — across
Ask.com and partner sites — of 118 million domestic consumers (62% of all
U.S. Internet users) and 312 million worldwide consumers (31% of all global
internet users). The APN network of worldwide partners includes best-in-class
marketplace leaders across a diverse and growing spectrum of industries,
including consumer software, online and social media, OEMs and ISPs and mobile
companies.

“At Ask.com, safety, security and privacy are front-and-center priorities
in the search experience that we provide to millions of families — whether at
Ask.com or AskKids.com,” said Ask.com Chief Executive Officer Jim Safka. “This
move is part of Ask.com’s ongoing focus on families to provide them with safe
search features and the best content anywhere on the Web. Our customers will
continue to see Ask.com innovate with technology that serves consumers with a
series of compelling verticals across major search categories in 2009, and
beyond.”

“Search is a fundamental part of consumers’ everyday lives, and Symantec
is continually looking at ways to help consumers extend protection into
activities such as shopping, social networking and online banking,” said

Janice Chaffin, group president of Symantec’s Consumer Business Unit. “Ask.com
has demonstrated a commitment to making the Web a safer place, and can bring
Norton Safe Web technology to more consumers through Ask.com’s 76 million
unique monthly users.”

Safe Search is currently available in English only, and is included with
Norton Safe Web as part of the Norton 360 version 3.0 public beta, which can
be downloaded at http://www.norton.com/360v3beta. Additional details regarding
the availability of Safe Search with other Norton offerings will be announced
at a later date.

About Norton from Symantec

Symantec’s Norton products protect consumers from traditional threats with
antivirus, anti-spam and spyware protection, as well as bots, drive-by
downloads and identity theft — while also being light on system resources.
The company also provides services such as PC help from NortonLive(TM) and
online backup, and is a trusted source for family online safety.

About Symantec

Symantec is a global leader in providing security, storage and systems
management solutions to help consumers and organizations secure and manage
their information-driven world. Our software and services protect against more
risks at more points, more completely and efficiently, enabling confidence
wherever information is used or stored. More information is available at
http://www.symantec.com.

About Ask.com

Ask.com is an operating business of IAC (Nasdaq: IACI). The Ask Network of
sites has more than 164 million worldwide unique monthly users, according to
December 2008 comScore data. Ask.com syndicates its search technology and
advertising solutions to a network of affiliate partners.

Symantec and the Symantec Logo are trademarks or registered trademarks of
Symantec Corporation or its affiliates in the U.S. and other countries. Other
names may be trademarks of their respective owners.

Forward-looking Statements: Any forward-looking indication of plans for
products is preliminary and all future release dates are tentative and are
subject to change. Any future release of the product or planned modifications
to product capability, functionality or feature are subject to ongoing
evaluation by Symantec, and may or may not be implemented and should not be
considered firm commitments by Symantec and should not be relied upon in
making purchasing decisions.

SOURCE Ask.com


Source: newswire