NET10 Revolutionizes What Consumers Can Expect From Their Wireless Provider; Finally, Prepaid Wireless Made Simple!

Leading the response to growing consumer demand, NET10 announced today the national launch of its new, prepaid wireless service. NET10 offers consumers the low flat rate of 10 cents per minute across the United States – for all local, long distance and roaming calls with no hidden costs, contracts or obligations.

Created to take the guesswork out of choosing a wireless provider, NET10 gives consumers freedom from the usual cell phone pitfalls, including hidden fees and taxes, uncontrollable monthly bills and regional roaming restrictions. With NET10, Americans can travel across the country with the knowledge that every call is always 10 cents per minute with no possibility of additional charges. Unlike other prepaid wireless service providers, the balance of airtime is stored directly on the handset, using proprietary technology, giving the user complete control of their spending.

“Many wireless providers claim to charge only 10 cents per minute, but there are usually many hidden costs, contracts or daily access fees,” said Derek Hewitt, senior vice president in charge of marketing the new NET10 product line. “This is simply not the case with NET10 – it’s a hassle-free and honest service that is without rival in the industry. We’re confident that savvy consumers will recognize and take advantage of this one dime, all the time, wireless service.”

“The prepaid market is going to become the growth engine of the wireless industry,” said Roger Entner, Vice President for Wireless Telecoms at Ovum. “By 2009, prepaid will become the payment modus of choice for approximately 20% of all wireless customers, from roughly 13% of wireless customers today. With attractive new offers like NET10′s flat rate of 10 cents per minute, prepaid is becoming very appealing and affordable to existing wireless users and first time users alike.”

NET10′s pay-as-you-go service focuses on simplicity. Customer service agents are no longer required for activation or airtime transactions – this can be done directly from the handset or on the Internet. NET10 minutes carry over with active service, and text messaging is half the price, at only 5 cents per message.

“We’re revolutionizing the airtime redemption process and making it simpler for the customer,” added Hewitt. All NET10 handsets are equipped with Rapid Refill(TM), which allows customers to add minutes directly from the phone. Airtime cards may be purchased at retail, at http://www.NET10.com or at 1-877-TEN-CENTS (1-877-836-2368). NET10 users simply scratch off the back of the card to reveal their Personal Identification Number (PIN) code and enter the PIN into the handset from a special “add airtime” screen. A free text message returns back confirming the exact number of minutes added and the balance display on the phone is automatically updated. “It doesn’t get any simpler than this,” added Hewitt.

NET10 currently has licensing agreements to imbed its patented prepaid wireless technology in select Nokia and Motorola GSM models with prices ranging from $79.99 to $99.99. Service is available in most GSM markets throughout the U.S.

Airtime rates are always 10 cents per minute and airtime cards are available in the following denominations:

      $30       includes 300 minutes and up to 30 days of service      $60       includes 600 minutes and up to 60 days of service      $180      includes 1,800 minutes and up to 180 days of service      $300      includes 3,000 minutes and up to 365 days of service 

All NET10 prepaid wireless service is provided by TracFone Wireless, Inc, the nation’s largest prepaid wireless service provider serving more than 4.8 million customers. TracFone Wireless is a subsidiary of America Movil (NYSE:AMX) (Nasdaq:AMOV), Latin America’s largest mobile phone provider, with more than 66 million cellular subscribers across the continent.

As part of the launch, the new NET10 service will be supported by a national promotional campaign, including magazine and newspaper advertisements along with radio and television commercials, both on network and cable stations.

About NET10

NET10 is a prepaid wireless service offering all local, long distance and roaming calls at one low price of 10 cents per minute. All NET10 prepaid wireless service is provided by TracFone Wireless, Inc, the nation’s largest prepaid wireless service provider. NET10 is a pay-as-you-go wireless service with no contracts, credit checks, monthly fees, security deposits, activation or deactivation charges, or age restrictions. For more information, visit http://www.NET10.com.