Happy ‘Niu’ Year – LightInTheBox Turns Traditional Holiday into Shopping Fest

February 5, 2009

BEIJING, Feb. 5 /PRNewswire-Asia/ — LightInTheBox
( http://www.lightinthebox.com ) had just turned a Chinese traditional family
holiday into a global shopping fest. Last week (Jan 25-31) was the first week
of the Chinese Lunar New Year, and this year is “the Year of Ox” in the lunar
calendar, which represents the hope of a bull market. Traditionally, almost
all businesses, including LightInTheBox, are shutdown to observe the holiday,
but this year LightInTheBox, together with many of its suppliers, were open
for business throughout the holiday to attract customers, during a typically
slow January.

Many promotional programs were launched to celebrate the holiday, together
with its global customers from more than 100 countries. A 5% discount was
offered for all purchases on top of any other discount. The online sales team
worked from their home computers to keep 24/7 availability. Vendors kept on
making rush orders of customized wedding dresses.

As a result, the company has observed a record-January-day of sales, and
wedding dress ( http://www.lightinthebox.com/go/wedding ) sales increased by
81% in January 2009, compared with last December, as many customers planned to
get married around February Valentine’s Day. LightInTheBox saw its January
sales drop merely 20%, compared with the peak season of December 2008, while
the industry’s average is around a 50% decrease due to seasonality. For
instance, Wal-Mart’s sales in January 2008 dropped 41%, compared with December

Coinciding with the message China’s Prime Minister Wen Jiabao just
delivered in Davos earlier this week that China would do whatever it takes to
bring the economic growth back on track, companies like LightInTheBox.com have
taken their own measures to ensure the coming year of the “Ox” is truly

Interestingly, the pronunciation of “Ox” in Chinese is “Niu”, the same as
“New”. So LightInTheBox sent out a greeting note to customers before Chinese
New Year
starting with “Happy Niu Year!”

About LightInTheBox:

LightInTheBox is a leading global value-added online distributor. It
offers more than 50 thousand quality product selections to customers in more
than 100 countries. It serves both individual consumers and commercial


The company: http://www.lightinthebox.com

New Season Wedding Dresses: http://www.lightinthebox.com/go/wedding

SOURCE LightInTheBox

Source: newswire

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