comScore Video Metrix Inks Viacom as 100th Client
leader in measuring the digital world, today announced that Viacom is now the
100th client to subscribe to the comScore Video Metrix syndicated video
measurement service. comScore’s all-star roster of Video Metrix clients
consists of many of the top video publishers and ad networks, including: CBS,
Hulu, MySpace, NBC, AOL, Microsoft, Yahoo!, Broadband Enterprises, and ESPN.
The service also includes subscribers from leading ad agencies represented by
Publicis Group, OMD, Interpublic Group, Aegis Group and Havas Digital.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
“comScore’s use of the new panel-centric hybrid methodology was our
impetus to begin using the Video Metrix service,” said
President, Digital Music and Media Research, MTV Networks. “It combines
comScore’s panel that provides the people-level data with census-side stream
measurement, both essential ingredients to providing an accurate accounting of
consumers’ use of online video in the digital marketplace.”
comScore Video Metrix, which launched in beta in
first syndicated online video measurement service when it was officially
introduced in
U.S.,
“Signing Viacom as comScore’s 100th Video Metrix client signals the
importance that publishers and buyers put on accurate third party measurement
and is a testament to comScore’s leadership in the online video measurement
marketplace,” said
“As the first company to offer video measurement and the first to expand to
international markets, comScore continues to bring innovation to the
publishers who seek to demonstrate their ability to reach the audiences that
advertisers want to reach. Our continued commitment to improving the depth and
granularity of our reporting capabilities is aimed at ensuring that comScore
Video Metrix gives customers the metrics that will further help monetize
online video.”
comScore Innovates Video Measurement with Panel-Centric Hybrid Approach
comScore employs its new “panel-centric hybrid” approach to measuring the
online video market. Because advertisers advertise to people and not
computers, it is critical to understand the nature of the people viewing
online video and being exposed to video advertising. The panel-centric hybrid
approach integrates comScore’s industry-leading 2 million person panel with
server data obtained from cooperating producers and distributors of online
video content. The comScore panel provides an accurate measure of people,
demographics and duration while the server-side video data provides enhanced
granularity of measurement of niche audiences and an accurate identification
of the content (at the show-level, if required) being distributed across the
Internet in either a syndicated or viral manner. Companies currently providing
comScore with their server-side data include CBS, Hulu, Microsoft and Warner
Bros.
“comScore’s panel-centric hybrid approach is a long awaited solution for
online video measurement,” said
Corp. and President, CBS Vision, CBS Worldwide. “With this comprehensive
online video measurement service, CBS Interactive has the ability to get
accurate insight into its many forms of video viewership, and CBS gets
additional insight into extended viewership of its programming.”
comScore Video Metrix Helps Enable Monetization of Video Advertising
Market
comScore Video Metrix currently captures viewership of both video content
and video advertising, including. pre-roll, post-roll, and video overlay ads.
Using its proprietary video ad capture technologies, comScore Video Metrix
also offers a comprehensive portfolio of services for media planning and
analysis, including a measurement of the effectiveness and ROI of video
advertising along with comprehensive post-buy analyses that show the detailed
characteristics of the audience exposed to the online video ads. These
services were specifically designed to help publishers demonstrate the value
of video ad campaigns to their advertiser clients.
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. For more
information, please visit http://www.comscore.com/companyinfo.
SOURCE comScore, Inc.