University of Memphis Partners with Hobsons to Meet Recruitment and Retention Goals

CINCINNATI, Feb. 9 /PRNewswire/ — Today, Hobsons announced that the University of Memphis has chosen Hobsons EMT to manage students from initial interest until graduation. The university will utilize EMT Connect Enterprise CRM Solution and EMT Retain to increase student recruitment and retention.

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“The University of Memphis needed more than just another vendor to meet their growing needs — they were in search of a solution that would help elevate all aspects of their current recruitment and retention strategies. We are proud to be their new partner from interest to graduation,” said Sasha Peterson, president, Hobsons EMT.

With the help of the EMT Connect Enterprise Solution, the University of Memphis will be able to effectively communicate with interested students through whatever medium they choose; including text messages, e-mails, Web sites, chats, or phone. Memphis will also be able to create, manage, and integrate all of their campaigns in one easy-to-use platform, track results and progress with real-time reporting features.

Once students are enrolled, data in EMT Connect integrates seamlessly with EMT Retain to help identify at-risk students before they are lost to attrition. The consistent communication students experience throughout the admissions process continues during enrollment, ultimately increasing student satisfaction.

For more information, contact Heather Taylor at htaylor@hobsons-us.com or 513-985-1907.

About the University of Memphis

The University of Memphis, founded in 1912, is a major metropolitan research university committed to excellence in education and service to the community. One of 45 campuses under the aegis of the Tennessee Board of Regents, the UofM offers 15 bachelor’s degrees in more than 50 majors and 70 concentrations, master’s degrees in more than 45 subject areas, and doctoral degrees in 21 disciplines, as well as the juris doctorate and specialist in education degrees. Its park-like suburban campus is home to approximately 20,000 students and 2,500 faculty and staff members. The University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools. More information about the UofM is available online at: www.memphis.edu

About Hobsons

Headquartered in Cincinnati, Hobsons supports education professionals in the preparation, recruitment, management, and advancement of students. With secondary school solutions, integrated marketing tools, enrollment management technology, and retention solutions, Hobsons provides innovative solutions that help students make decisions throughout the education lifecycle.

For information, please visit www.hobsons-us.com.

SOURCE Hobsons